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Differentiating With
Different Types of People
There are many models for understanding and
characterizing
the styles of interaction
different people prefer to employ. Different people take in the world
through different senses – seeing, hearing, or feeling it. Further,
different people tend to lead their
→
decision making process with
one of the four functions:
→
thinking
 ,
feeling,
intuition,
and sensing. Vividly differentiated differences that are anchored
to a product and engage the above functions can enhance memory of your
current and prospective customers...
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Positioning
Positioning
is about how you differentiate your product or service
in the mind of your prospect. It is an organized system for finding a
window in the mind of your prospect in order to position effectively over
there a product
–
a merchandise, a service, a company, or a person
–
against its main competitors...
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Relationship Marketing and
Selling
Relationship marketing increases the return on your sales investment. Learning to
connect
fast with your customers by taking full advantage of your
body, your mind, your
voice, and above all your imagination will give you a significant
competitive edge...
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