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Creating Sustainable Profits:
9 Questions To Answer
What is the strength of your
brand, product, service, or company,
relative to competitive offerings?
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Differentiation
Strategies
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Great Slogan:
WOW Principle and 7 Features
Most business strategists categorize market
dominance strategies in qualitative terms, not quantitative ones, such as
market share. Qualitative measures take into account the influences of
customers, suppliers, competitors in related industries, and government
regulations.
Sustainable
competitive advantage
allows the maintenance and improvement of your enterprise's competitive
position in the market.
Typically there are four types of market
dominance strategies: market leader, market challenger, market follower, and
market nicher.
Market Leadership
Strategies
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The market leader
is dominant in its industry and has substantial market share. If you want to
lead the market, you must be the industry leader in developing
new business models and
new
products
or services.
You must be on the
cutting edge of
new technologies and
innovative
business processes. Your
customer value proposition must offer a superior solution to a
customers' problem, and your product must be well
differentiated...
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