Steve Jobs' 12
Rules of Success
Innovate. Innovation distinguishes a
leader from a follower. Delegate, let other top executives
do 50% of your routine work
to be able to spend 50% your time on the new stuff.
Say no to 1,000 things make
sure you don't get on the wrong track or try to do too much.
Concentrate on really important creations and radical
innovation. Hire people who want to make the best things in
3 Strategies of Market Leaders
3 Primary Criteria to Assess Your Innovation
Besides assessing each initiative
individually for risk, investment, return, and timing, assess your
total portfolio to ensure that you have the right initiatives in it:
and strategic fit.
How much does your portfolio push the industry frontiers, and
how well does it fit with your business goals and
Distinctive Features of
Radical Innovation Projects1
Multidimensional Uncertainties that Must Be Resolved
Technical uncertainties issues related to completeness and
correctness of the underlying scientific knowledge and the technical
Market uncertainties issues related to customer needs and wants
Organizational uncertainties organization resistance that stems
from a fundamental conflict between the mainstream organization and the
radical innovation team
Resource uncertainties project discontinuities influence the
project's funding, staffing, and management requirements.
For radical projects to
mature, uncertainty must be reduced on all four dimensions.
"At the same time, if you try to
eliminate all uncertainty and control every risk, you'll find yourself
frozen in place, never doing anything new."4
versus Radical Innovation1
Cost or feature
improvements in existing products and/or processes
Development of new
businesses, products and/or processes
Exploration of new
The Art of Innovation: 9 Truths
By: Guy Kawasaki
Jump to the next curve. Too many companies duke it out on the
same curve. If they were daisy wheel printer companies, they think
innovation means adding Helvetica in 24 points. Instead, they should
invent laser printing. True innovation happens when a company jumps to
the next curve or better still, invents the next curve, so set your
What is Radical Innovation?
Long-term corporate success linked to the
ability to innovate. Although corporate investment in
improvements to existing products and processes does bring growth, it is
new game changing breakthroughs that will launch company into new markets,
enable rapid growth, and create high return on investment.
Creating Customer Value: 9 Questions To Answer
Radical innovation, concerned with exploration
of new technology, is
fundamentally different from incremental innovation
that is concerned with exploitation of existing technology. "Radical
innovation is a
product, process, or service with either unprecedented
performance features or familiar features that offer potential for
significant improvements in performance and cost."1 It creates
such a dramatic change in processes, products, or services that they
transform existing markets or industries, or create new ones.
Inspirational Business Plan:
experience has been that creating a compelling
new technology is so much harder
than you think it will be that you're almost dead when you get to the other
Traditional Management Approaches
Do Not Fit
High levels of uncertainties technical,
market, organizational, and resources
create extraordinary challenges for
project management. "The problem of multiple dimensions of uncertainty is
complicated by the fact that the uncertainties interact with one another."1
New competencies are required to address the challenge of
radical innovation project management. These challenges include:
Motivating radical idea generation and capturing
promising ideas in the "fuzzy front end"
Managing sporadic, nonlinear, stochastic, and
context-dependent radical innovation projects
Engaging individual initiative
project team, and key individuals
Learning about and forecasting markets for
Reducing uncertainty in the
Bridging resource and competency gap
The Jazz of Innovation: 11 Practice Tips
There is practical value in understanding the
patterns in and the differences between evolutionary
projects and revolutionary radical innovation projects. This understanding
can help you apply right management practices to different types of
innovation projects and make the course of radical innovation shorter, less
sporadic, less expensive, and less uncertain.
High level of uncertainty is a hallmark a
radical innovation projects,
especially at early stages. The criteria used to evaluate a radical idea and
concept should differ from those applied to evaluating incremental
innovations. Viewing radical ideas associated with high uncertainties
from the perspective of the mainstream business and applying traditional
evaluation methods and criteria to them is inappropriate and
counterproductive. Either these methods give a false sense of security, or
they lead to premature rejection of good ideas...
Radical Innovation by Cross-Functional
"Here is the paradox: You need a great team of
people with diverse skills to perform a symphony well, but no team has ever
written a great symphony!".1
cross-functional teams are key players in
defining and implementing incremental innovation projects,
disruptive individuals tend to be key players in defining radical innovation projects.
Individuals who are likely to excel in a radical innovation project, besides
having superior technical capabilities, should be goal-oriented, broadly
educated, creative, extremely bright, not afraid to be different,
integrative, flexible, passionate, entrepreneurial, aggressive, eager to
learn business, able to take risks, and inquisitive.1
10 Roles of an
Build teams and promote and teamwork,
is essential for competing in today's global arena.
Build a star team, not a team of stars. Diversity
of thought, perception, background and experience enhance the
creativity and innovation. A team should not just be diverse; it has
to make the most of it. Involve everyone, facilitate
cross-pollination of ideas, build and empower
cross-functional teams if you wish to
harness the power of diversity. Challenge people from different
cultures to come up with something better together and achieve
joke reveals unforeseen technical uncertainties of a radical innovation project.
A man was driving along a freeway
when he noticed a chicken running along side his car. He was amazed to see the
chicken keeping up with him because he was doing 50 MPH. He accelerated to 60
and the chicken stayed right next to him. He speeded up to 75 MPH and the
chicken passed him up. The man noticed the chicken had three legs. So, he
followed to chicken down a road and ended up at a farm. He got out of his car
and saw that all the chickens had three legs.
He asked the farmer "What's up with
The farmer said "Well, everybody
likes chicken legs. I bred a three legged bird. I'm going to be a millionaire."
The man asked him how they tasted.
The farmer said "Don't know, haven't
caught one yet." ...
More Top Rated Jokes
Lessons from Silicon Valley Firms
Deciding If Your Innovation Portfolio Has Enough
Relentless Growth, Christopher Meyer
Balance between revolutionary and
evolutionary initiatives. First, Silicon Valley companies assess the
overall balance between
revolutionary and evolutionary projects. The ultimate arbitrator of
portfolio stretch if the innovation leaders judgment, experience,
intuition, and luck...
Blue Ocean Strategy:
Blue Ocean Strategy is about revolutionary
The six principles drive the successful
execution of Blue Ocean Strategy.
These principles attenuate the six risks...
Fuzzy Front End...
Different Role of Prototyping...
Market Learning through Experimentation...
Two Categories of
Approaches to Stimulate Radical Idea Generation...
Steps to Bridging the
Conversion Gap between the Firm's Knowledge Base and Radical Innovation
Mindset and Skill Requirements...
Case in Point
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