Sustainable Growth:

High-Growth Company

Market Leadership Strategies

Winning In the Customer-driven Rapidly Changing Market Place

 

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach – Inspiration and Innovation unlimited!  

 

 

    

"You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them." ~ John Romero

 

     

New Product Development (NPD)

10 Characteristics of the Most Successful Companies

  • Market innovators, develop new market segments... More

Options Available To Market Leaders

  1. Creating New Market Niches

  2. Expanding Your Existing Market

    • Finding new uses of a product

    • Finding new uses of a product

    • Finding more usage on each use occasion

    • Targeting one of more competitors

  3. Protecting Your Existing Market Share

    • Improving your products

    • Improving distribution effectiveness

    • Improving your services

    • Reducing costs

Competitive Strategies

Survival Strategies

Market Leadership Strategies

Incremental Innovation

Radical innovation & Venture strategies

... More

10 Rules for Building a Great Business

Corporate Culture

Strategies for Building a Growth Culture

  • Emphasize the future, not the past... More

 

Effective Innovation Process

7 Lessons from Silicon Valley Firms

  1. Produce top quality at lightning speed...  More

The 22 Immutable Laws of Marketing

  1. The Law of the Leadership

It's better to be the first than it is to be better.

... More

25 Lessons from Jack Welch GE (case study) Case Studies 25 Lessons from Jack Welch: Be #1 or #2 Venture Strategies Lean Production Market Leadership Strategies Entrepreneurial Organization Continuous Improvement Firm (CIF)

5 Strategic Questions

You Should Ask to Understand Where Your Business Is Going

By: Jack Welch

  • In the last three years, what have your competitors done?... More

Inspirational Leadership

10 Roles

10 Lessons from Konosuke Matsushita

Successful Innovation

Inspirational Business Plan

Marketing Strategy: "Innovation distinguishes between a leader and a follower." – Steve Jobs... More

10 Commandments of Innovation

DOs and DON'Ts of a Successful Innovator

By: Peter Drucker

DOs

Start small – try to do one specific thing...

DON'Ts

Don't undershoot, or you will simply create an opportunity for competition... More

 

The Art of Innovation: 9 Truths

By: Guy Kawasaki

  • Jump to the next curve. Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve – or better still, invents the next curve, so set your goals high... More

Why Should You Strive To Become a Market Leader?

Excerpts from The 22 Immutable Laws of Marketing, Al Ries, Jack Trout and Paul Temporal

It's better to be the first than it is to be better.

Blue Ocean vs. Red Ocean Strategy

Being first in any category is going to give you the edge – being the leader comes from being first. It's much easier to get into the mind of consumers first than try to convince people you have a better product or service than the one that did get there first. Improvements are always made to product/service inventions and innovations but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality.

Further, the first in to the market has the opportunity to have its brand name adopted as the generic category name. Once you are first and get the consumers to buy your brand, often they won't bother to switch. People tend to stick with what they've got.

What It Takes To Become a Market Leader?

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in establishing an innovation-friendly organization, developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated.

8 Best Practices of Successful Companies

Steve Jobs' 12 Rules of Success

  1. Strive to become a market leader. Own and control the primary technology in everything you do. If there's a better technology available, use it no matter if anyone else is not using it. Be the first, and make it an industry standard.... More

 Case in Point  GE: Lessons from Jack Welch

"When you're number four or five in a market, when number one sneezes, you get pneumonia. When you're number one, you control your destiny. The number fours keep merging; they have difficult times. That's not the same if you're number four, and that's your only businesses. Then you have to find strategic ways to get stronger," says Jack Welch, the legendary former CEO of GE.

25 Lessons from Jack Welch

"Evolve a game plan, a business strategy "number one, number two," advises Jack Welch. Build on what the company does best. Have a Unique Selling Proposition based on giving customers value that competitors cannot equal or surpass. Become more concrete, more focused. In business, the strong survive, the weak do not. The big, fast ones get to play, the small, slow ones are left behind. There is a competitive advantage of being the best – or the second best – that can, and should, be exploited. Winners and market leaders will be those who insist upon being the number one or number two fastest, leanest, lower-cost, world-wide producers of quality goods or services and those who have a clear technological edge or a clear competitive advantage in their chosen niche.

Set Stretch Goals

4 Entrepreneurial Strategies

By: Peter Drucker

  • Being "the Fastest and the Mostest" – the "greatest gamble", aiming from the beginning at permanent leadership... More

Entrepreneurial Leader: 4 Specific Attributes

Blue Ocean Strategy: 6 Principles

Blue ocean strategy is about revolutionary value innovation.

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks... More

 Case in Point  7-Part Competitive Strategy of Microsoft

Although Bill Gates, Founder of Microsoft, built his empire on technological products, his business mastery is even more important than his technical skills, and his competitive urge is a huge driving force.

The early success of Microsoft was founded on the company's 7-part competitive strategy... More

Venture Strategies

The most successful companies are those that have developed aggressive venture strategies and have made ventures critical components of their strategic and operating success. In ventures, large and midsized companies can discover a source of growth they are striving to achieve. New business creation has become central to achieving strategic and financial objectives of market champions... More

10 Commandments of Innovation

 Case in Point  Toshiba

Toshiba’s approach is to develop strategic alliances with different partners for different technologies because a single company cannot dominate any technology or business by itself... More

Fast Company

In the new economy where everything is moving faster and it's only going to get faster, the new mantra is, "Do it more with less and do it faster".3... More

 Case in Point  Google: 10 Golden Rules

Encourage Creativity. Google engineers can spend up to 20 percent of their time on a project of their choice. There is, of course, an approval process and some oversight, but basically we want to allow creative people to be creative. One of our not-so-secret weapons is our ideas mailing list: a companywide suggestion box where people can post ideas ranging from parking procedures to the next killer app. The software allows for everyone to comment on and rate ideas, permitting the best ideas to percolate to the top... More

New Business Models

Traditional corporations, using old business models, are overstructured, overcontrolled, and overmanaged, but underled. Top managers should rather concentrate on that handful of real managerial leadership tasks that will bring success in the future.

Thus, a new business model is emerging, a model where "most of key missions of the organization are distributed to the myriad individual pieces and unity comes from the vigor of people and the free flow of knowledge, not a burdensome central headquarters."4... More

  New Business Models

Building Your Sustainable Competitive Advantage

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors. Sustainable competitive advantage allows the maintenance and improvement of your enterprise's competitive position in the market. It is an advantage that enables your business to survive against its competition over a long period of time... More

 

Four Types of Market Dominance Strategies...

Three Generic Business and Marketing Strategies...

Differentiation Strategy...

Strategic Intent...

Fast Company...

Owning Your Sustainable Competitive Advantage...

Fast Decision Making...

Eliminating Bureaucracy...

Relentless Growth Attitude...

Driving Growth Through Innovation...

Idea Management...

Radical Innovation...

Leading Innovation...

Value Innovation...

Strategy Innovation...

New-to-the-World Product Development...

Process Innovation...

Technology Innovation...

Flat Organization...

The Fun Factor...

Marketing Innovation...

The Power of Taking a Different View...

Entrepreneurial Action...

Managing Innovation by Cross-functional Teams...

 Case in Point  IDEO...

 Case in Point  AT&T: Developing New Credit Card Service...

 Case in Point  Silicon Valley Companies...

 Case in Point  British Petroleum...

 Case in Point  Quantum...

 Case in Point  Charles Schwab...

 Case in Point  GE...

 Case in Point  Dell...

 Case in Point  Fun4Biz...

 Case in Point  Innovarsity...

 Case in Point  VVVl...

 Case in Point  Innoball...

 

 

 

Ten3 Global Business Learning ReportTen3 Global Business Learning ReportTen3 e-Coaching Products 3 STRATEGIES of MARKET LEADERS (mini-course)AUSTRALIA (list of Ten3 Licensed Consultants and Trainers)CANADA (list of Ten3 Licensed Consultants and Trainers)CHINA (list of Ten3 Licensed Consultants and Trainers)GERMANY (list of Ten3 Licensed Consultants and Trainers)INDIA (list of Ten3 Licensed Consultants and Trainers)SINGAPORE (list of Ten3 Licensed Consultants and Trainers)SOUTH AFRICA (list of Ten3 Licensed Consultants and Trainers)UNITED KINGDOM (list of Ten3 Licensed Consultants and Trainers)UNITED STATES (list of Ten3 Licensed Consultants and Trainers)CECSI.ru - Russian Centre for Entrepreneurial Creativity and Systemic Innovation MARKET LEADERSHIP (Ten3 Global Business Learning Report: Australia, Canada, China, Germany, India, Russia, Singapore, South Africa, UK, USA)'

 

 

Ten3 Global Business Learning Report

What Leaders Strive To Learn = Where the World is going

Innovation Management     United States

  More countries and learning areas

 

 

References:

  1. Differentiate or Die, Jack Trout with Steve Rivkin

  2. The 22 Immutable Laws of Marketing, Al Ries, Jack Trout and Paul Temporal

  3. It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW, J. Jennings and L. Haughton

  4. The Centerless Corporation, by Bruce A.Pasternack and Albert. J. Viscio

  5. Good to Great: Why Some Companies Make the Leap... and Others Don't, Jim Collins

Strategies of Market Leaders

Business Leader 360

Business Architect

Energize Employees

Effective Leadership

The 4 Es and 6 Rules for Leadership

Sustainable Growth Strategies

6Ws of Corporate Growth

Differentiation Strategy

4 Steps of Your Differentiation Strategy

Brand Management

Competitive Strategies

The  Role of Intellectual Property Rights (IPR)

Winning Organization

8 Steps To Creating an Innovative Organization

How To Transform Your Business Into an Innovative Culture

Liberate Employees from the Fear of Trying New Things

Inspiring Corporate Culture

5 Strategies for Creating a Culture for Innovation

Innovation

Systemic Innovation

Continuous Innovation and Improvement at Fidelity Investments

The Jazz of Innovation

11 Practice Tips

Business Processes

The Toyota Way: 14 Principles