Why War Games?
Surprise To Win:
The immediate goal of a competitive war game is to gain a better
understanding of the total competitive arena, and anticipate competitive
developments and moves in your industry. The war game is an effective tool
for uncovering hidden weaknesses – your own and those of your competitors.
understanding will help you formulate best-course action options.
Competitive war games will also help you shift managerial focus from
internal to external, and lay a foundation of an early warning process.
War Games & Corporate Strategy Development
3 Strategies of
Competitive war games can help you simulate the
competitive environment, uncover hidden vulnerabilities, and make critical
changes that produce a more complete and effective
While preparing your
your need to consider competitors' moves as well as competitors' reactions
to your own moves before committing to a specific strategy.
vs. Red Ocean Strategy
Apply collective intelligence to identify
weaknesses with the goal of taking corrective action that will fortify your
Who Should Participate in a Competitive War
For a competitive war game
to be effective, the composition of the teams should be carefully selected.
Each team should be headed by a senior executive and include middle and
junior managers as well as front-line staff. Team should be cross-functional
unless the war game is done with one functional area such as marketing or
R&D. The senior executive leadership of the teams is critical as it will
ensure success of the war game beyond the "event". Ideally, the CEO or an
external advisor should serve as the ultimate "referee".
is the prolonged benefit of
implementing some unique value-creating strategy based on unique
combination of internal organizational
that cannot be replicated by competitors...
Barriers to Entry
Barriers to entry
are circumstances particular to a given industry that create disadvantages
for new competitors attempting to enter the market...