are the basis of your
competitive advantage. According to the new
of the company, sustainable competitive advantage is achieved by
continuously developing existing and creating new resources and
capabilities in response to rapidly changing market conditions.
Among these resources and capabilities, in the new economy,
represents the most important value-creating asset...
If you want to create lasting success, be a
‒ look for and build innovative synergies...
Long-term corporate success linked to the
ability to innovate
Although corporate investment in
to existing products and
processes does bring growth, it is new game changing
breakthroughs that will launch company into
new markets, enable
rapid growth, and create
vs. Red Ocean Strategy
used to be a linear trajectory from new knowledge to
innovation is neither singular nor linear, but
It arises from complex interactions between many individuals,
organizations and environmental factors. Firms which are successful in
realizing the full returns from their technologies and
are able to match their
developments with complementary expertise in other areas of their
business, such as manufacturing, distribution, human resources,
and customer relationships...
innovation is driven by technology, required competence extends beyond
technical know-how. In the
new knowledge economy and
systemic innovative solutions arise from complex interactions between
many individuals, organizations and environmental factors. The boundaries
between products and services fade rapidly too. If you wish to be a
today, you must be able to integrate in a balanced way different types of
know-how that would transform stand-alone technologies, products and
services into a seamless, value-rich solution...
Corporate Culture as a Fundamental Competitive Advantage
The strength of your
is one of the most fundamental competitive advantages. If you can build and
customer-focused culture of
and innovation, a culture of
commitment, one where employees
pursue your organization's
mission, you will be better positioned for success...
You can find a strategic competitive advantage
in an organizational and cultural context by seeking to leverage, rather
than diminish, opposite forces. An important principle of the
is that integrating opposites
unleashes power. To be successful in
today's complex, rapidly changing and highly competitive world, you must
embrace and manage critical opposites...
is the necessary condition for long-term competitiveness. In particular
knowledge economy. Harnessing your abilities to
through the power of
will, persistence, and
that propel successful companies in the quest for, and achievement of,
Knowledge as the Source of
In the new economy, the
knowledge component of products and
services has increased dramatically in importance and has become the dominant
customer value. The shift to knowledge as the primary source of
value, makes the new economy led by those who
manage knowledge effectively – who create find, and combine knowledge into
new products and services
faster than their competitors...