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       Systemic Innovation


Achieve 360 Innovation and Business Success!


y: Vadim Kotelnikov

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Business Innovation Organizational Innovation Strategy Innovation Technology Innovation Process Innovation Product Innovation Marketing Innovation Innovation Management: SYSTEMIC INNOVATION (Ten3 Mini-course and business training)


7 interwoven areas of innovation

150 PowerPoint slides +

150 Executive Summaries +

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Systemic Approach to Innovation: 7 Interwoven Areas  See the slide

Lessons from Jack Welch: Constantly Focus of Innovation

Balanced Business System

Sustainable Innovation the Key to Survival and Success

Intellectual Assets the Major Value Drivers of Business

Revolution in Innovation: 3 Stages

Shift from Linear to Systemic Innovation

Synergy  See the slide

Harnessing the Power of Diversity

1. Business Innovation

Business Model: 6+1 Components  See the slide

Changes that Call for a New Business Model

Success Story: Direct Model of Dell Computers Corp.

Success Story: GE Creating the World's Most Competitive Enterprise  See the slide

25 Lessons from Jack Welch

Success Story: British Petroleum

Lessons from Jack Welch: Live Speed

Fast Company

Success Story: Charles Schwab

High-growth Business Development: Launching a Crusade

Owning Your Competitive Advantage

Lessons from Jack Welch: Behave Like a Small Company

Corporate Venture Investing in External Start-Ups

Success Story:  Corporate Venture Investing by GE Equity

Venture Acquisitions

Balancing Outside-In and Inside-Out Strategies

Business Innovation and Growth Strategies

Business Architect  See the slide

Systems Thinking

Discovering and Building Synergies

Building Your Cross-functional Excellence

Harnessing the Power of Diversity

Creating Cross-functional Teams

2. Organizational Innovation

Shift from Industrial to Knowledge-driven Organization

Innovation Drivers in Industrial and Knowledge Enterprises

Entrepreneurial Organization: 10 Characteristics and 5 Benefits

10 Steps to Developing Entrepreneurial Staff

Managing Organizational Change: The Wheel of Business Evolution

7Ss Framework for Analyzing and Improving Organization

Adaptive vs. Unadaptive Corporate Cultures

Organization Fitness Profile (OFP)

Innovation-friendly Organization: 6 Components  See the slide

Best Practices: Organizational Structure of Silicon Valley Companies

Flat Organization: Divisional Structure

Success Story: British Petroleum a Federation of 100 Business Units

Break Down Barriers To Communication

Lessons from Jack Welch: Get Rid of Bureaucracy

Success Story: Getting Rid of Bureaucracy at ABB

Lessons from Jack Welch: Involve Everyone

Success Story: GE Work-Out

Lessons from Dell: Mobilize Your People Around a Single Goal

Best Practices: Building a Growth Culture as Dell Computers

Employee Empowerment: 3 Levels

Inspiring Culture  See the slide

Lessons from Jack Welch: Energize Others  See the slide

Freedom to Fail

The Fun Factor

Creative Leadership

Lessons from Jack Welch: Get Good Ideas from Anywhere

The Tao of Intellectual Cross-pollination

Lessons from Jack Welch: Create a Learning Culture

The Wheel of Knowledge Management

Best Practices: Getting the Most from Knowledge Workers in Silicon Valley

Best Practices: 4 Strategies for Raising Corporate IQ at Microsoft

Building a Team Culture

Lessons from Jack Welch: Make Everybody a Team Player

Engaging Cross-functional Innovation Teams

Leading Systemic Innovation

Best Practices: Cross-functional Innovation Teams at Quantum

Best Practices: Silicon Valley Companies Sharing Gain With Employees

Best Practices: Pre-IPO Company Ownership

Coaching in the Workplace: Key Benefits

Three Types of Knowledge Organizations: Learning, Teaching, Coaching

Leading Change: 8-Stage Process

Lessons from Jack Welch: Cultivate Leaders

3. Strategy Innovation

Lessons from Jack Welch: See Change as an Opportunity

Strategy Pyramid vs. Strategy Stretch

Choosing Between Strategy and Opportunity Approach

Discovering Opportunities

Organizing Rapid Opportunity Search

Best Practices: Charles Schwab's Corporate Guiding Principles

Strategy Innovation: 4 Steps

Strategy Programming vs. Strategy Innovation  See the slide

Best Practices: Dynamic Strategy Formulation by Silicon Valley Companies

Lessons from Jack Welch: Stretch!  See the slide

Achieving Bottom-line Results and Top-line Growth

Best Practices: Using Innovation Portfolio by Silicon Valley Companies

Best Practices: Assessing Innovation Portfolio by Silicon Valley Companies

Best Practices: Stretching Innovation Portfolio by Silicon Valley Companies

Competitive Strategies  See the slide

Sustainable Competitive Advantage  See the slide

Strategic Alliances

4. Technology Innovation

Technology Innovation: 4 Types

Corporate Innovation System: 5+1 Components

Strategic Alignment

Strategic Intent

Radical versus Incremental Innovation

Innovation Strategy: Road-mapping

Delphi Scenario Writing

Radical Innovation: Key Uncertainties

Fuzzy Front End

Specific Skills of Radical Project Managers

Venture Strategies: Internal and External Ventures

Success Story: Spinouts of Thermo Electron Corporation

Venture Management vs. Corporate Management

Success Story: In-company Ventures by Corning

7 Challenges in Managing Radical Innovation

Best Practices: Measuring Innovation by Silicon Valley Companies

5. Process Innovation

The Tao of Business Process Innovation

Service-Profit Chain

Process Innovation: Shift to Cross-functional Paradigm

Process Thinking

Enterprise-wide Business Process Management (EBPM): 8 Principles

Aligning Information Technology (IT) and Business

11 Traits of a True IT Leader

Lean Production: Doing More with Less

Best Practices: Process Improvement at Fidelity Investments

Using 80/20 Principle

Extended Enterprise

Core Competencies

Virtual Integration

Business Process Outsourcing (BPO): Key Benefits

Managing Innovation vs. Managing Operations

Best Practices: Attributes of Effective Innovation in Silicon Valley

Innovation Process: Flexible Model

Business Synergies Approach to Innovation Project Management

The Jazz of Innovation  See the slide

The Jazz of Innovation: Key Components

6. Product Innovation

Product Innovation: New Product Types

Best Practices: Characteristics of the Most Successful Companies

New Product Development by Cross-functional Teams

Lessons from IDEO: New Product Design

Keys to Successful Market Learning

Radical Innovation: A Different Role of Prototyping

Experimentation The Key To Discovery

Measuring Innovation: New Product Metrics

7. Marketing Innovation

Synergistic Marketing and Selling  See the slide

The Tao of Marketing Innovation

The Top 10 Laws of Marketing

The Tao of Value Innovation  See the slide

Success Story: Xerox Corporation Innovative Revenue Model

Success Story: Amazon.com Creating Value and Competitive Advantage

Differentiation Strategies

Differentiating with Different Types of People


Success Story: Half.com Innovative Buzz Marketing

Customer Intimacy

Lessons from Dell Computers: Segmentation by Customer

Customer Partnership: Involving Customers as Co-innovators

Lessons from Michael Dell: Turn Your Customers Into Teachers

 Sample Ten3 SMART Lessons (Slide + Executive Summary)


New Systemic Approach to Innovation

Until recently innovation has been seen principally as the means to turn research results into commercially successful products, but not all research leads to innovation and not all innovation is research-based. Certainly research is a major contributor to innovation, generating a flow of technical ideas and continually renewing the pool of technical skills.  It should be a vital ingredient in your enterprise strategy, particularly over long term, if you are to maintain a stream of competitive products on the market.

Important though research is as the source of invention, innovation encompasses more than the successful application of research results. Innovation can also stem from adopting new technologies or processes from other fields, or from new ways of doing business, or from new ways of marketing products and services. The evolution of the innovation concept from the linear model having R&D as the starting point to the systemic model in which innovation arises from complex interactions between individuals, organizations and their operating environments demonstrates that your innovation policies and practices must extend their focus beyond the link with research.

Hard vs. Soft Innovation

  • Hard Innovation is organized R&D characterized by strategic investment in innovation, be it high-risk-high-return radical innovation or low-risk-low-return incremental innovation.

  • Soft Innovation is the clever, insightful, useful ideas that just anyone in the organization can think up.

Case in Point: Lessons from Jack Welch

At GE, the sum is greater than its parts as both business and people diversity is utilized synergistically in a most effective way. "Practice systems thinking and holistic approaches," advised Jack Welch. Seek to improve and optimize the totality of your business rather than the profits of its components. "Everything about this enterprise is doing more with less. It needs rejuvenation all the time. Quality is the next in the learning process. Getting rid of layer. Getting rid of fat. Involving everyone. All that was to get more ideas. The whole thing here is to create a learning organization."

BUSINESS MODEL: Converting Innovation To Economic Value

Corporate Growth Strategies: Venture Strategies (Radical Innovation) and Continuous Improvement Strategies (Incremental Innovation)

Strategic Management Strategy Programming Strategy Innovation Strategy Implementation Strategic Learning Adaptive Organization Radical Innovation vs. Incremental Innovation Management Radical Innovation Change Management Business Ecosystem Moving with Speed Dynamic Strategy Strategy Formulation Environmental Analysis Environmental Analysis Experimentation Strategy Innovation Strategic Programming Vadim Kotelnikov Strategic Management: Strategy Innovation vs. Strategy Programming

Leading Innovation Innovation Metrics Innovation Process Strategic Alignment Innovation System Ten3 Business e-Coach for High-Growth Firms (at www.1000ventures.com) Organization & People Innovation-adept Culture Corporate Innovation Management System

New Management Model Systemic Innovation Managing Innovation by Cross-functional Teams Cross-functonal Teams Ten3 Business e-Coach: why, what, and how 1000ventures.com Strategic Alignment Building Your Cross-functional Expertise Systemic Innovation Setting Objectives Measuring Innovation Cross-functional Teams Leading Innovation

Synergistic Selling Vadim Kotelnikov Customer Value Proposition Service-Profit Chain Customer Intimacy Customer Care Customer Care Customer Partnership Positioning Advertising 22 Laws of Marketing Marketing Strategy Listening To Customers Observing People Customer Value Creation Value Innovation Branding Differentiation Strategy Effective Communication Influencing People Sales Success Relationship Marketing and Selling Persuading People Closing the Deal Retaining Customer Customer Service Customer Relationship Management Customer Satisfaction Marketing and Selling Innovation


... and much, much more!



150 Ten3 SMART Lessons

150 PowerPoint Slides + 150 half-page Executive Summaries

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       Systemic Innovation

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       Systemic Innovation

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