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Focus Areas
Technology innovation covers innovation derived from
research and technology developments that are independent of product and
service initiatives. "The best companies maintain
roadmaps that define the next
technologies they will pursue and the requisite timing of each. These
technology roadmaps are matched to their
product roadmaps to ensure
that the two are synchronized."3 As core technology developments
take longer than shorter product and service initiatives, by separating
research and invention from product and service development, companies can
achieve stretch without incurring too much risk.
Inspirational Business Plan: Successful Innovation
Market Analysis:
"My
experience has been that creating a compelling
new technology is so much harder
than you think it will be that you're almost dead when you get to the other
shore."
–
Steve Jobs...
More
16 Ways to Avoid the Hassle of Commercializing University
Technology
By: Terry Collison
If you have a technology policy and a procedure, make sure nobody
in the university community actually understands what it is.
Complexity is good...
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Steve Jobs' 12 Rules of Success
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Strive to become a
market leader. Own and control
the primary technology in everything you do. If there's a
better technology available, use it no matter if anyone else is not
using it. Be the first, and make it an industry standard....
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Three Categories of
Technology Innovation
Source:
Centre for Innovation Studies, Canada
Think of these
three categories as small, medium and large.
Incremental Innovations
are the small (perhaps 1-2% a year) improvements. These are described by
the Learning curve, and by terms such as "learning by doing”. One example
is the development of “creep capacity “ in the chemical industry. Another is
Moore’s
Law. (Graphic) Improvements here are continuous, and these represent one of
the few areas in innovation where future improvements can be predicted with
any confidence. They cause relatively little disruption.
Radical Innovations
are the situations where a totally new technology comes along and displaces
the incumbent technology. Examples are transistor replacing the vacuum tube,
compact disc replacing long playing records. These changes are
discontinuous, not continuous, and frequently cause significant disruption
involving changes in industry leadership.

General Purpose Technologies is the name that has been coined to describe the really big
innovations such as the waterwheel, steam power, electricity, the internal
combustion engine, railways, the internet, etc. These innovations are share
four characteristics:
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Wide
scope for improvement and elaboration
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Wide range of uses
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Potential use in a wide range of products and processes
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Strongly complementary with other technologies.
Case in Point
Silicon Valley Companies: Deciding If
Your Innovation Portfolio Has Enough Stretch
Adapted from
Relentless
Growth, Christopher
Meyer
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Balance between revolutionary and
evolutionary initiatives. First, Silicon Valley companies assess the
overall balance between revolutionary and evolutionary projects. The
ultimate arbitrator of portfolio stretch if the innovation leaders’
judgment, experience, intuition, and luck...
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The Art of Innovation: 9 Truths
By: Guy Kawasaki
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Jump to the next curve.
Too many companies duke it out on the
same curve. If they were daisy wheel printer companies, they think
innovation means adding Helvetica in 24 points. Instead, they should
invent laser printing. True innovation happens when a company jumps to
the next curve – or better still, invents the next curve, so set your
goals high...
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New Systemic Approach to Innovation
Until recently innovation has been seen
principally as the means to turn research results into commercially
successful products, but not all research leads to innovation and not all
innovation is research-based.
Innovation is
systemic. It arises from complex interactions between many individuals,
organizations and their operating environment. Firms which are successful in
realizing the full returns from their technologies and innovations are able
to match their technological developments with complementary expertise in
other areas of their business, such as manufacturing, distribution, human
resources,
marketing, and
customer service...
More
Technologies
Evolve and Reach Limits...
Five Popular Innovation Myths...
Innovation: A Paradigm Shift...
Principles for Driving Growth Through Innovation...
Diverse Routes to Innovation...
Creating a
Culture for Innovation...
Value Innovation...
The Power of Taking a
Different View...
Entrepreneurial Action
-
the Engine of Innovation...
Technology
Acquisition...
Technology
Auditing...
Technology
Strategy Formulation...
Managing
Innovation Portfolio...
Fuzzy Frond
End...
Case in Point
AT&T: Developing New Credit Card Service...
Case in Point
Silicon
Valley Firms...
Case in Point
Thermo Electron...
Case in Point
Corning...
Case in Point
GE...
Case in Point
Charles Schwab...
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