Innovation Strategy:

Road-Mapping

Developing Your Technology Strategy

Building, Maintaining and Exploiting Your Company's Technological Assets

By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited, 1000ventures.com

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"The greatest thing in this world is not so much where we are, but in which direction we are moving."

– Oliver Wendell Holmes 

 

Two Approaches to Technology Strategy

  1. introducing innovative technology

  2. fullest exploitation of the company's existing technology through

Technology Road-Mapping: Management Functions

  • Technology intelligence

  • Technology forecasting as an organizational learning process

  • Technology strategy formulation

  • Technology decision-making

  • Strategic technology control

Process of Absorbing a Revolutionary Technology

By Raymond Smith, Chairman, Bell Atlantic

  1. The invention itself

  2. Key-enabling technologies coverage to spread the invention

  3. The key insight that turns a technological possibility into a new way of communicating

  4. Business models emerge that direct investments and channel creative talent to the service of an unmet market need

  5. Consolidation prevails4. This occurs when the product/service becomes so commonplace and is offered by so many companies that price war erupt, the product/service becomes a commodity, and consolidation becomes inevitable, when only few suppliers remaining.

Three Primary Criteria to Assess Your Innovation Portfolio

Besides assessing each initiative individually for risk, investment, return, and timing, assess your total portfolio to ensure that you have the right initiatives in it:

  1. Stretch and strategic fit. How much does your portfolio push the industry frontiers, and how well does it fit with your business goals and strategy? ... More

 Discover much more!

Technology Innovation

Technological Vision

Radical Innovation vs. Incremental Innovation

Innovation

7 Dimensions of Strategic Innovation

Systemic Innovation

3 Strategies of Market Leaders

Smart Corporate Leader

Steve Jobs' 12 Rules of Success

Model Agreements

Sample Exclusive License Agreement

Terms of the License Agreement

Cooperative Research Agreement

Free Ten3 Micro-courses

Smart Innovation

  Ten3 Mini-Courses   Presentation:    View    Download

Innovation Strategies  (40 slides)

Managing Radical Innovation  (100 slides)

3 Strategies of Market Leaders  (125 slides)

 

Technology Strategy Defined

Technology strategy is the task of building, maintaining and exploiting a company's technological assets.

Technology Foresight

nTechnology foresight involves predicting and preparing for the opportunities and challenges that new technologies offer

Technology Road-Mapping

The linkage of corporate business strategy and technology strategy plays an important role in firms’ success. Technology forecasting, technology assessment and product planning are integrated by road-mapping.  Integrated technology road-mapping provides a practical instrument for middle- and long-range technology development and corporate business strategy formulation by aligning internal and external resources and social marketing factors. 

 

Technology roadmaps help you to identify new business opportunities, validate internal knowledge and communicate ideas, improve your technology portfolio decisions, and develop effective technology strategy. Road-mapping leads to portfolio development, which provides for division-level project evaluation, as well as company-wide technology assessment. "The best companies maintain roadmaps that define the next technologies they will pursue and the requisite timing of each. These technology roadmaps are matched to their product roadmaps to ensure that the two are synchronized; at least two generations of technologies, products, and services are always tracked.. The technology roadmaps not only identify technologies but define a migration from one to another, as well as within the company."2

3 Strategies of Market Leaders

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated... More

 Case in Point  Silicon Valley Companies: Deciding If Your Innovation Portfolio Has Enough Stretch

Adapted from Relentless Growth, Christopher Meyer

 
  1. Balance between revolutionary and evolutionary initiatives. First, Silicon Valley companies assess the overall balance between revolutionary and evolutionary projects. The ultimate arbitrator of portfolio stretch if the innovation leaders’ judgment, experience, intuition, and luck... More

Steve Jobs' 12 Rules of Success

  1. Strive to become a market leader. Own and control the primary technology in everything you do. If there's a better technology available, use it no matter if anyone else is not using it. Be the first, and make it an industry standard... More

 

 

 Discover much more in the FULL VERSION of e-Coach

Technology Vision...

Creating your Enterprise Strategy...

Strategic Intent...

Technology Intelligence...

Innovation Portfolio...

Project Portfolio Management...

Three Primary Criteria to Assess Your Innovation Portfolio...

Diversification Strategy...

Strategic Licensing Out...

Technology Strategy Development for SMEs...

Delphi-Scenario Writing (DSW) Approach to Technology Road-Mapping...

 Case in Point  Intel...

 Case in Point  Silicon Valley Firms...

 Case in Point  Quantum...

 Case in Point  Thermo Electron...

 Case in Point  Corning...

 

 

References:

  1. "Extreme Management", Mark Stevens

  2. Relentless Growth, Christopher Meyer

  3. "Leading Change", James O'Toole,

  4. "It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW", Jason Jennings and Laurence Haughton

  5. "Strategy Development by an Integrated Roadmapping Approach", Akio Kameoka

 

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Inventor, Author & Founder – Vadim Kotelnikov

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