Futures Thinking is a method for informed
reflection on the major changes that will occur in the next 10 or more years in
the target area.
Look back to
Which recent trends have most affected
our user groups and changed user behaviors and preferences?
Which other recent trends are likely
to affect our user groups significantly in future?
What were the drivers behind these
What might be the next big impact of
these trends if we extrapolate them into the future?
What are some of the most inventive,
value-rich, and exciting things happening in the global community today?
What is driving
these value innovations to
emerge and develop?
What implications might they have in the future?
Why are these emerging value innovations are
important to us, and how might they change to the domain we’re
strategizing for and
game-changing innovations might stem from today’s signals
of change if they become mainstream?
What might the transition look like if it happens?
What elements of our target market will be most transformed as a result?
Which components of
customer value that are
important today will continue to be so and which will become obsolete?
What are the major
signals of change that we are seeing in today’s world that might have
implications for the future?
opportunities could exist at the intersection of some of
Which market insights are
the most interesting?
What kinds of
user needs could emerge at the intersection of these insights?
Which emerging user needs seem to be the most critical?
What kinds of value innovations and new user experiences could
be created to fill the intersection of these needs?
Anticipate and address challenges
What challenges we may face when we start creating futuristic value innovations
and user experiences?
How could we address these challenges creatively and
turn them to opportunities?