Sustainable Growth:

Customer Success 360

Creating Customer Value

Delivering Beyond Customer Expectations


Vadim Kotelnikov personal logo Vadim Kotelnikov

Member of the Advisory Council,
Customer Value Creation International (CVCI)

Vadim Kotelnikov

Love breeds love

love your customers
and they will love you back

If it creates value for customers
it creates value for business,
and vice versa


Vadim Kotelnikov personal logo My story: A Drop that grew larger than the Ocean

I used to work for a large intergovernmental organization (IGO)
and contributed my drop to the value created by them.

Then I invented  inspirational Business e-Coach  that helps individuals and organizations
grow more
creatively and much faster and became
a social solo interpreneur.

Today, more people visit my website than the website of that IGO.
I used to contribute a drop to an Ocean. Today, my drop in LARGER than that Ocean.

That's the power of

entrepreneurship >>>




Creating Superior Customer Value: 9 Questions

10 Lessons from Konosuke Matsushita  >>>




Sustainable Competitive Advantage Corporate Capabilities Core Competencies Value Innovation Sustainable Competitive Advantage Resource-based View of Firms

Best Practices

Attributes of Effective Innovation in Silicon Valley

  • Creates customer value through complete solution... More

Surprise To Win: 3 Strategies


How Do You Create Value for the Customer?

Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders... More

Competitive Strategies: 2 Types

Virtual Integration

Action Areas

  • Integrate into customers' operations: To increase customer value-added and differentiate yourself from your competitors, integrate yourself into your customers operations. The more of your customers' work you undertake, the harder it is to find the line that separates you from them... More


Google's 10 Guiding Principles

  1. Focus on the user and all else will follow... More

7 Dimensions of Strategic Innovation

  • Consumer / Customer Insight understanding articulated and unarticulated needs... More

80/20 Principle

10 Golden Rules for Successful Carriers

  • Identify your market and your core customers and serve them best... More

Best Practices

Customer Value Creation

Customer Value Creation International (CVSI)

Asian Home Gourmet

Dell Computers    Dell Inc.: EON Solution

Google's 9 Notions of Innovation

Steve Jobs

Estee Lauder

Konosuke Matsushita

Toyota Production System

Marketing Secrets of the Rich Dad Brand

Succeeding Online

A Drop that grew larger than the Ocean

Market Segmentation by Business e-Coach

Fun4Biz    Advertising Slogans

Cimcoin    eRaritet    Jeff Bezos

Charles Schwab


BlueSnap's GoGuides Contextual Help

Knowing Customers

Top 10 Subconscious Values

Customer Needs    What Makes People Buy

Winning Customers

Customer Care

Achieving Deep Customer Focus: 10 Breakthroughs

Customer Value Proposition

Differentiation Strategies

Make It Easy for Your Customers To Do Business with You

Sustainable Competitive Advantage

Customer's Perception of Quality

Credibility Marketing

Succeeding Online

Customer Success Quotes

Value Innovation

Customer-driven Innovation

80/20 Principle

Add More Value for Your Customer

Listening To Your Customers    Tips

Customer Feedback

Process Innovation

Customer Intimacy

New Product Development

Product Innovation

Critical Milestones

Product Quality: 8 Dimensions



  1. "Strategic Achievement", Andrew Spanyi

  2. Agenda, Michael Hammer

  3. "Driving Growth Through Innovation", Robert B. Tucker

  4. "Blur", Davis, S. and Meyer

  5. "Managing Complexity", Robin Wood

  6. "Value Innovation in the eEcomony", Ajit Kambil

  7. "Value innovation, W. Chan Kim and Renee Mauborgne, HBR

  8. MIT Sloan Management Review

  9. Customer Feedback: The Key to Creating More Value, Kimberly Carroll

  10. Helping Our Customers Succeed, GE

New Definitions of Value

From the customer's point of view, your company exists only to create value for them, to provide them with results.

In the new rapidly changing economy, the focus must be on the way in which the nature of value is changing, involving new ways to price goods, innovation and emotion. The implication of these new forms of exchange is a transfer of power from the producer to the customer. There are multitudes of values present in every buyer-seller exchange: economic, informational and emotional.4

These exchanges increasingly happen so fast that there is no time to translate them into precise monetary terms. Businesses will need to identify these hidden values and think more accurately about their worth before accepting the price proposed. The implications are profound. Companies will need to think in terms of offers, which involve merging products and services to exploit their knowledge to give customers a value-added experience, not just "selling them stuff."5

Empathetic Marketing

Sell Benefits

Value Innovation

Why do some companies achieve sustained high growth in both revenues and profits?

Revenue Model

In a five-year study of high-growth companies and their less successful competitors, researchers7 found that the answer lies in the way each group approach strategy.

Blue Ocean vs. Red Ocean Strategy

The difference in approach was not a matter of managers choosing one analytical tool or planning model over another. The difference was in the companies' fundamental, implicit assumptions about strategy. The less successful companies took a conventional approach: their strategic thinking was dominated by the idea of staying ahead of the competition. In stark contrast, the high-growth companies paid little attention to matching or beating their rivals. Instead, they sought to make their competitors irrelevant through a strategic logic called value innovation... More

Innovation Is Love

Innovation is actually a very simple phenomenon.

Innovation is about Love: do what you love to do and love your customers... More

 Ten3 Business e-Coach

With customer care at heart, Ten3 Business e-Coach creates unique customer value: It doesn't teach, it inspires. It helps people and companies unlock their inner creative power and achieve amazing results. That's why Ten3 Business e-Coach and Ten3 Mini-courses are so popular. People and companies from 100+ countries buy them.

Below are some unsolicited "Thank You!" notes that illustrate the value Ten3 Business e-Coach creates for people like you:

● "I read your webpage and bells started ringing for me!" Zachrey Helmberger, USA

● "It produces a 'bomb effect'!" Mikael Henzler, Germany

● "It is boosting my creativity!" Udaysinh Patil, India

Much more "Thank You!" notes are published here.

See also:

Global Self-Education Insights (GSEI)

Business e-Coach focused on Entrepreneurship

Business e-Coach focused on SMEs    ICT for SMEs

Business e-Coach focused on Asia and the Pacific

Creating Value Through Collaboration With Others

To create more value for both your customers and shareholders, your business has to become more adaptive. It cannot evolve in isolation. Today, the business ecosystem replaced traditional concepts of industry and market with business communities of interacting organizations that together create, deliver and consume goods and services.5 You have to co-evolve and create value through collaboration with others.

 Customer Value Creation International (CVCI)

CVCI is a non-profit organization that provides members with the key solutions to sustainable profit, found in a deeper understanding of what drives value for customers, how to communicate value and how to manage an organization. CVCI helps members learn how to define their customers value and how to align the entire company to focus on value creation... More

The Tree of Business Success

Balanced Business System

3 Strategies of Market Leaders

Strategies for a Small Business

If you own a small or medium-scale business, it's essential that you offer customized, non-commodity solutions that meet your clients' specific niche needs... More

Become an Easy-To-Do-Business-With (ETDBW) Firm

ETDBW is not about what you give your customer, it is about how you do it. It's about giving your products and services to the customers in a more convenient way. Employing the six ETDBW techniques "will make your customers look forward to doing business with you rather than cringe at the prospect. Becoming ETDBW works to your advantage in two ways: It not only saves your customers money, thereby making them more loyal to you, it saves you money as well."2

Establish a Process-managed Enterprise

First of all, you must overcome traditional functional thinking and obsess about the end-to-end enterprise business processes (EBP) that create all value for your customers... More

Value Chain Management

Example of a Lean Value Chain

Modern IT-powered Value Chain

Making breakthrough improvements in your value chain requires out of the box, cross-functional, systems thinking.  You have to see the value creation process across the entire flow of work, not just single points... More

Continuous Improvement Firm (CIF)

Kaizen Mindset

CIF is a firm continuously improving on customer value due to improvements in productivity initiated by the members of the general work force.

5 Principles of Continuous Improvement

Productivity in CIF is broadly defined to include all facets of product quality as well as output per worker... More

Customer Intimacy a New Way of Doing Business

Customer-intimate companies develop a new mindset a new way of doing business with new values, new vision, new strategies, new systems, and new structures. They are in the business of creating new value for their customers. They discover unsuspected problems, detect unrealized potential, and create a dynamic synergy with customers... More