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The Tao of Customer Value Creation |
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YIN
(passive,
accepting side).
Adapting to growing customer needs.
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YANG
(active, aggressive side). Giving your customer more than you ever have before
and more than they expect from you...
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Why New Products Fail? |
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Invention, not customers and their needs, come first; research
capabilities are used to come up with unique products,
instead of creating unique
customer value...
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Effective Innovation
Process
7 Lessons from Silicon Valley Firms |
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Produce top quality at lightning
speed...
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Keeping Eyes Open for
Inspiration
By: IDEO |
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Develop
empathy for diversified consumers' needs, even if those consumers are very different from yourself,
if you
want to anticipate their interests and needs. The best products
embrace people's differences...
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80/20 Principle
10 Golden Rules for Successful
Carriers |
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Identify your market and
your core customers and serve them best...
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Look At Your Company From Outside-In
As Well As Inside-Out
By: Masaaki Imai |
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What need
could you satisfy now?
In future? ...
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Quotes from Great Corporate Leaders
"The man who will use his skill and
constructive imagination to see how much he can give for a dollar, instead
of how little he can give for a dollar, is bound to succeed."
Henry Ford
...
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Customer Success 360
Kaizen Mindset
More
Case in Point
Ten3 Business e-Coach
With customer care at heart, Ten3 Business
e-Coach creates unique customer value: It doesn't teach, it inspires. It
helps people and companies unlock their inner creative power and achieve
amazing results. That's why
Ten3 Business e-Coach and
Ten3
Mini-courses are so popular. People and companies from 100+ countries
buy them.
Below are some unsolicited "Thank You!" notes that illustrate the value Ten3
Business e-Coach creates for people like you:
● "I read your webpage and
bells started ringing for me!"
Zachrey Helmberger, USA
● "It produces a 'bomb effect'!"
Mikael Henzler,
Germany
● "It is boosting my
creativity!"
Udaysinh Patil, India
Would you like to read more unsolicited "Thank
You!" notes? There are plenty of them
here.
Value Innovation
The
value innovation concept provides a relevant support for
questioning product/market strategies as well as underlying
assumptions.
Why do some companies achieve sustained high growth in both
revenues and profits?
The less
successful companies take a conventional approach: their strategic thinking
is dominated by the idea of staying
ahead of the competition. In stark contrast,
market leaders pay
little attention to matching or beating their rivals. Instead, they seek
to make their competitors irrelevant through a strategic logic called value
innovation...
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3 Strategies of Market Leaders
Customers for Life
By:
Brian Tracy
The purpose of a business is to
create and
keep a customer.
The two most important words to keep in mind in developing a
successful customer base are
Positioning
and
Differentiation.
Differentiation refers to your ability to separate yourself and
your product or service from that of your competitors. And it is
the key to building and maintaining a
competitive advantage.
This is the advantage that you and your company have over your
competitors in the same marketplace
the unique and special benefits that no one else can
give your customer...
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The Art of Innovation: 9 Truths
By: Guy Kawasaki
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Never ask people to do what you wouldn't do. This is a great test
for any company. Suppose a company invents the world's greatest
mousetrap. It murders mice better than anything in the history of
mankind in fact, it's nuclear powered.
The problem is that the
customer needs a PhD to set it, it costs $500,000, and has to drop off
the dead, radioactive mouse 500 miles away in the middle of the desert.
No one at the company would jump through those hoops it shouldn't
expect customers to either...
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4 Entrepreneurial Strategies
By: Peter Drucker
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Changing
the economic characteristics of the product,
a market, or an industry
by creating utility, or
pricing, or adaptation to the customer's social and economic
reality, or delivering what represents true value to the customer....
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Customer Value
Proposition
Your company should deliver a particular
customer value
proposition to a definable market in order to exist.
Competition is
all about value: creating it and capturing it...
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Competitive
Strategies: 2 Types
Jokes
GM vs Microsoft
At a computer expo (COMDEX),
Bill Gates reportedly compared the computer
industry with the auto industry and stated: "If GM had kept up with the
technology like the computer industry has, we would all be driving $25.00
cars that got 1,000 miles to the gallon."
In response to Bill's comments, General Motors issued a press release
stating:
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If GM had developed technology like
Microsoft, we would all be driving cars
with the following 13 characteristics:
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For no reason at all, your car would crash twice a day.
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Every time they repainted the lines on the road, you would have to buy a
new car.
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Occasionally, executing a manoeuver such as a left-turn would cause your
car to shut down and refuse to restart, and you would have to reinstall
the engine...
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Top 7 Principles For Transforming Your
Business From Mediocre To Great
Know Your Compelling "Why."
Viktor Frankl, the great Austrian psychiatrist, said it best: "Success,
like
happiness,
cannot be pursued; it must ensue ... as the
unintended side effect of one's personal dedication to a cause
greater than oneself."
For what "transcendent" purpose does your business exist?
How does your business
make a difference in your customers' lives?...
More
More Value-Added
(MVA)...
Make It Easy for Your Customers to Do Business with You...
Become
an
Easy-To-Do-Business-With (ETDBW) Firm...
How To Add More Value for Your Customers:
5 Tips...
How Do You Create Value
for the Customer?...
Establishing a
Process-managed Enterprise...
Value Innovation: Two Fundamental Questions...
Applying the
80/20 Rule...
Product Innovation...
Process Innovation...
Customer Intimacy
a
New Way of Doing Business...
Virtual Integration: Action
Areas...
Case in Point
Charles Schwab...
Case in Point
Ford...
Case in Point
Amazon.com...
Case in Point
Dell
Inc....
Case in Point
Microsoft...
Case in Point
IDEO...

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