⑦ You can
exchange endorsements with your alliance
partners. You'll add more credibility to
your business and gain your potential
⑧ You can
expand your business more rapidly.
develop new products and services
faster with a larger work force.
be able to
solve your customer's problems
faster with a larger base of
customer service people. You'll also
learn new ways to
improve your customer service from
your alliance partners.
have a larger number of "strategic
thinking" people. This will allow
both businesses to come up with
profitable business ideas quicker