Customer Service as a
Businesses have traditionally relied on
product innovation for
. However, as products
became commodities due to global competition and relentless technological
advances, the battleground for
customer value creation
shifted to customer intimacy
and service. This service-focused
competitive strategy has worked well
for numerous companies across various industry sectors.
new economic reality is one of
increased competition, informed and demanding customers, commoditization of
products and services, and relentless pressure to
increase customer value
and cut costs. In this
customer service is the
differentiator for businesses.
make significant efforts to enhance the quality of their
customer service. However, to create
competitive advantage with
customer service today and to provide exceptional customer service at
reduced costs, companies need to need to implement next-generation customer
service in order to do more with less.
Customer Success 360
Create Customer Value:
10 Lessons from Konosuke Matsushita
Love your customers.
If you ignore them, they will very quickly ignore you, and
If you focus more attention towards post-acquisition
customer engagement, you will enjoy cumulative benefits: the customer base,
revenue and cash flow will keep increasing, while the pressure off
acquisition as the sole driver of growth will be taken off...
Get Loyal Customers
Customer loyalty is a major contributor to
sustainable profit growth.
7 Routes to
To win customer loyalty, you must first
satisfy your customer