Love your customers.
If you ignore them, they will very quickly ignore you, and
If you focus more attention towards post-acquisition
customer engagement, you will enjoy cumulative benefits: the customer base,
revenue and cash flow will keep increasing, while the pressure off
acquisition as the sole driver of growth will be taken off...
The goal as a company is to have customer service that is not just the best
explanation of raising service fees
In February 2017, Henry Tong, Chief Franchise Head, IPB, Citibank Singapore
wrote a letter to the clients of the bank. The latter said, "To ensure that
our clients continue to enjoy the benefits of a Citi relationship, we will
be revising our monthly account service fee structure."
The above was followed by the announcement that the bank's client would have
the raise of the monthly account service fee by US$ 50.
The wallet with commissions earned by an
associate was emptied by the company − not once, but twice!...