Vadim Kotelnikov    

Create Sustainable Profit Growth

Establishing Sustainable Revenue Streams Tied To Growth


Business e-Coach     


7 Routes To High Profits Creater Greater Value for Others Master of Business Synergies (MBS) Sell Benefits Customer-driven Innovation Customer Intimacy Surprise To Win Differentiation Strategies 7 Routes To High Profits - How To Create a Highly Profitable Business



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Creating Sustainable Revenue Streams

9 Questions to Answer

Customer needs

  1. How can you identify current customer needs >>>

  2. How can you anticipate future customer needs?

  3. How can you create customer needs?


Customer satisfaction

  1. How can you meet customer needs?

  2. How can you exceed customer expectations?

  3. How can you retain customers over a long period of time?

Moving ahead of competition

  1. How fast can you create superior value to meet customer needs?

  2. How can you meet them before anyone else?

  3. How can you sustain speed to be constantly first to market?... More

Surprise To Win: 3 Strategies


Google's 9 Notions of Innovation

  • Provide something simple to use and easy to love. The money will follow... More

Innovation Is Love



Business Model

Profit-Loss Statement

Customer Value Creation

Value Innovation

Customer-driven Innovation



1. "Every Business is a Growth Business", Ram Charan and Noel. M. Tichy

2, "Relentless Growth", Christopher Meyer

3. "Radical Innovation", Harvard Business School

4. Direct from Dell, Michael Dell with Catherine Fredman

Love Your Customers

Love for customers is the springhead of the cascade of innovations and the river of revenues. You'll keep inventing great products for them. Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and revenue streams... More

Your Revenue Model

"Profits should be a reflection not of a corporate greed but a vote of confidence from society that what is offered by the firm is valued."
Konosuke Matsushita

A revenue model lays-out the process by which a company actually makes money by specifying how it is going to charge for the services provided... More

Business Model

Internet Revenue Models

10 Rules for Building a High-growth Business



Service-Profit Chain

Customer satisfaction is a critical component of profitability. Exceptional customer service results in greater customer retention, which in turn results in higher profitability.

Customer Care

Create Customer Value: 10 Lessons from Konosuke Matsushita

Customer loyalty is a major contributor to sustainable profit growth. To achieve success, you must make superior service second nature of your organization. A seamless integration of all components in the service-profit chain employee satisfaction, value creation, customer satisfaction, customer loyalty, and profit and growth links all the critical dynamics of top customer service... More

Venture Strategies

The most successful companies are those that have developed aggressive venture strategies and have made ventures critical components of their strategic and operating success.

3 Strategies of Market Leaders

Blue Ocean vs. Red Ocean Strategy

In ventures, large and midsized companies can discover a source of growth they are striving to achieve. New business creation has become central to achieving strategic and financial objectives of market champions... More

Effective Pricing

Sell Benefits

Selling Is Problem Solving

Customer Value Proposition

The best price is always the one that provides you with the most long-term profits. Price in terms of value rather than cost. Cost-plus pricing is  worst choice. When you start pricing more intelligently, you will have a real advantage over most of your competitors... More

Economic Value Added (EVA)

Economic Value Added (EVA), or economic rent, is a widely recognized tool that is used to measure the efficiency with which a company has used its resources. In other words, EVA  is the difference between return achieved on resources invested and the cost of resources. Higher the EVA, better the level of resource unitization... More

Finding New Opportunities for Profitable Growth

To find and pursue new opportunities you must develop a clear point of view about sustainable growth and make it a part of your company's genetic code. 

How To Discover Opportunities

Leaders that go away from muddling along in a mature industry and toward coming alive with rapid growth prospects identify opportunities, develop selection criteria, select the avenues for profitable growth and pursue opportunities with speed... More

3Ss of Winning in Business

Jack Welch's 5 Strategic Questions

Case Studies Johnson & Johnson

Our Credo

"... Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovate programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return."... More

Case Studies Dell Computers

At Dell Computers, segmentation initially started as a sales concept to most effectively meet the needs of different groups of customers. "As we deepened our understanding of each customer segment, we also developed a better understanding of how to measure its financial opportunity. One of the greatest things about segmentation is that it has allowed us to see the growth rates, profitability, service level performance, and market share in each unique segment, and adjust our activities accordingly," says Michael Dell, the Founder of Dell Inc.4 "Segmentation also enabled us to measure the efficiency of these business units in terms of their asset use. This meant we could evaluate our return on invested capital in each segment, compare it with other segments, and target what the performance of each should be. It became a great way to identify what needed to happen for us to reach our full potential in each business."... More