Sustainable Growth:

Revenue Model

Creating Sustainable Profit Growth

Establishing Sustainable Revenue Streams Tied To Growth


Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

"Profits should be a reflection not of a corporate greed but a vote of confidence from society that what is offered by the firm is valued." ~ Konosuke Matsushita

Balanced Approach to Business Systems Corporate Strategy Systemic Approach to Innovation Enterprise-wide Business Process Management Customer Value Creation Creating Sustainable Profit Growth The Power of Balance Creating Sustainable Value Customer Satisfaction Business Environment Resource-based Model Economic Value Added (EVA)

Creating Sustainable Revenue Streams

9 Questions to Answer

Customer needs

  1. How can you identify current customer needs?

  2. How can you anticipate future customer needs?

  3. How can you create customer needs?



Customer satisfaction

  1. How can you meet customer needs?

  2. How can you exceed customer expectations?

  3. How can you retain customers over a long period of time?

Moving ahead of competition

  1. How fast can you create superior value to meet customer needs?

  2. How can you meet them before anyone else?

  3. How can you sustain speed to be constantly first to market?

Google's 9 Notions of Innovation

  • Provide something simple to use and easy to love. The money will follow... More

Business Model

Revenue Model

Effective Pricing

Profit-Loss Statement

Customer Value Creation

Customer Value Proposition

Value Innovation

Innovation Is Love

Customer-driven Innovation

6Ws of Corporate Growth (Ten3 Mini-course)

Your Revenue Model

A revenue model lays-out the process by which a company actually makes money by specifying how it is going to charge for the services provided... More

Business Model

Surprise To Win: 3 Strategies

Service-Profit Chain

Customer satisfaction is a critical component of profitability. Exceptional customer service results in greater customer retention, which in turn results in higher profitability.

Customer Care

Create Customer Value: 10 Matsushita Lessons

Customer loyalty is a major contributor to sustainable profit growth. To achieve success, you must make superior service second nature of your organization. A seamless integration of all components in the service-profit chain employee satisfaction, value creation, customer satisfaction, customer loyalty, and profit and growth links all the critical dynamics of top customer service... More

Venture Strategies

The most successful companies are those that have developed aggressive venture strategies and have made ventures critical components of their strategic and operating success.

3 Strategies of Market Leaders

Blue Ocean vs. Red Ocean Strategy

In ventures, large and midsized companies can discover a source of growth they are striving to achieve. New business creation has become central to achieving strategic and financial objectives of market champions... More

Effective Pricing

Selling Is Problem Solving

Synergistic Selling: 3 Components

The best price is always the one that provides you with the most long-term profits. Price in terms of value rather than cost. Cost-plus pricing is  worst choice. When you start pricing more intelligently, you will have a real advantage over most of your competitors... More

Economic Value Added (EVA)

Economic Value Added (EVA), or economic rent, is a widely recognized tool that is used to measure the efficiency with which a company has used its resources. In other words, EVA  is the difference between return achieved on resources invested and the cost of resources. Higher the EVA, better the level of resource unitization... More

Finding New Opportunities for Profitable Growth

To find and pursue new opportunities you must develop a clear point of view about sustainable growth and make it a part of your company's genetic code. 

3Ss of Winning in Business

Jack Welch's 5 Strategic Questions

Leaders that go away from muddling along in a mature industry and toward coming alive with rapid growth prospects identify opportunities, develop selection criteria, select the avenues for profitable growth and pursue opportunities with speed... More

 Case in Point  Dell Computers

At Dell Computers, segmentation initially started as a sales concept to most effectively meet the needs of different groups of customers. "As we deepened our understanding of each customer segment, we also developed a better understanding of how to measure its financial opportunity. One of the greatest things about segmentation is that it has allowed us to see the growth rates, profitability, service level performance, and market share in each unique segment, and adjust our activities accordingly," says Michael Dell, the Founder of Dell Computer Corporation.4 ... More




  1. "Every Business is a Growth Business", Ram Charan and Noel. M. Tichy

  2. "Relentless Growth", Christopher Meyer

  3. "Radical Innovation", Harvard Business School

  4. Direct from Dell, Michael Dell with Catherine Fredman