Experts say, it takes 5 to 10 times more time, effort and expense to win new customers than it takes to keep existing ones.

In today's competitive business world and challenging economy, retaining your customer base is critical to your success. If you don't give your customers some good reasons to stay, your competitors will give them a reason to leave.

Jack Welch's 5 Strategic Questions

"Loyal customers are just waiting to be found. They have already invested in your products or services and are just waiting to be noticed. Before you begin planning your budget for new acquisitions, understand the investors who have purchased stock in your future," says John Mehrmann.

You must examine radically what constitutes real value for customers by asking fundamental questions: what value offering need to be introduced or increased to meet customer needs? what value offerings can be reduced or eliminated, because they do not constitute real value for customers?... More

Customer connection comes from involving customers, partnering with them. Partnering with customers represents your firm's "capacity to anticipate what customers need even before they know they need it."⁶... More

"At Dell, we've always tried to exceed customer expectations with our products and services," says Michael Dell, the Founder of Dell. "When you delight your customer – consistently – by offering better products and better services, you create strong loyalty. When you go beyond that to build a meaningful, memorable total experience, you win customers for life. Our goal, at the end of the day, is for our customers to say, Dell is the smarter way to buy a computer."

Surprise Your Customers

Small gestures can help turn your new clients into regulars... More