faster that the competition. If you are the
first, you get an edge over the competition because it's much easier
get into the mind of consumers and win a mindshare if you open a
new door to a better life.
Being first comes from
breaking rules and
To be the
first in a product or service category, create a new
open a new range of opportunities. In your initial
campaign, focus on the
enthusiasts who are interested in what is new
– the early adopters and the pragmatists will follow.