The toughest part of innovation is
predicting what customers will buy. If you practice
customer-driven innovation, you reduce this risk dramatically. Customer-driven
is not a one-time event. It's a
philosophy, a mindset, and a
about them, and live this
principle daily if you wish to
keep creating an innovative
customer value, developing
product designs, their
emotional drivers and ultimately win the
"You're headed in the
right direction when you realize the
customer viewpoint is more important than
the company viewpoint. It's more productive to learn from your customers instead
of about them."
"I never perfected an invention
that I did not think about in terms of the service it might give others... I
find out what the world needs, then I proceed to invent."
understand hidden and
Live your customer's life,
"walk a mile in the shoes of your customer".
every person, regardless of their position, to spend time on
customer contact and
activities. Ask all your employee to get on board with
and value innovation. Encourage
experimentation and risk taking.
in testing the
prototype of your
your employees to understand the customer's needs
by involving them in
after a new product launch.
how the customers use your product to learn what
works and what doesn't work.
Ingrain customer-driven innovation in your
corporate culture and operations so deeply that is
becomes a part of DNA of your company.