Vadim Kotelnikov    

Customer Care

The Mindset of Business Success


Business e-Coach     


 Love your customers, and they will love you back.  >>>


Customer Success 360 Customer Value Proposition Service-Profit Chain Customer Intimacy Customer Care Customer Partnership Differentiation Strategies Creative Marketing Listening To Customers Observing People Creating Customer Value Value Innovation Branding Empathetic Marketing Engaging Customers Sell Benefits Closing the Deal Retaining Customer Customer Service Customer Relationship Management Customer Satisfaction e-Coach Master of Business Synergies (MBS) Winning Customers Synergistic Marketing Synergistic Selling Vadim Kotelnikov Selling Is Problem Solving Emotional Marketing Customer Success 360

Five Dimensions to Quality Customer Care

(defined by your customers)

A survey of several thousand customers conducted by the Service Quality Institute at Texas A&M University revealed the following five dimensions to quality customer care:

  1. Reliability

  2. Responsiveness

  3. A Feeling of Being Valued

  4. Empathy

  5. Competency

Google's 10 Guiding Principles

  • Focus on the user and all else will follow... More

80/20 Principle

10 Golden Rules for Successful Carriers

  • Identify your market and your core customers and serve them best... More

How To Achieve Customer Satisfaction

The Five Rules

  • Care about your customers, provide great after-sales support... More

The GE Leadership Effectiveness Survey (LES)

  • Has developed and communicated a clear, simple, customer-focused Vision / direction for the organization... More

Knowing Customers

Top 10 Subconscious Values

Customer Needs   What Makes People Buy

Creating Customer Value

Customer-focused Culture

Listening To Your Customers

Service-Profit Chain

Customer Retention

Customer Intimacy

Customer Partnership

Business Success

7 Routes To High Profits

Customer Success 360

Best Practices

Customer Care

Customer Value Creation

Customer Care As the Mindset of Business Success

Customer care is not a technique, it is a mindset. It is a customer-focused corporate mindset  and culture that inspires teams to keep creating and delivering extraordinary customer value and thus helps companies acquire new customers, provide superior customer satisfaction, and build customer loyalty.

Create Customer Value: 10 Lessons from Konosuke Matsushita

Innovation Is Love

Innovation is actually a very simple phenomenon.

Innovation is about Love: do what you love to do and love your customers... More


Sustain Customer Focus

Creating Sustainable Profits: 9 Questions

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else," said Sam Walton.

Sadly, mature companies often forget or forsake the thing that made them successful in the first place: a customer-centric business model. They lose focus on the customer and start focusing on the bottom line and quarterly results. They look for ways to cut costs or increase revenues, often at the expense of the customer. They forget that satisfying customer needs and continuous value innovation is the only path to
sustainable growth. This creates opportunities for new, smaller companies to emulate and improve upon what made their bigger competitors successful in the first place and steal their customers.

That's why large corporations keep trying to design business processes that will give them the customer-service advantages they once held as small businesses... More

Success Stories Best Business Practices Ten3 Business e-Coach

With customer care at heart, Ten3 Business e-Coach creates unique customer value: It doesn't teach, it inspires. It helps people and companies unlock their inner creative power and achieve amazing results. That's why Ten3 Business e-Coach and Ten3 Mini-courses are so popular. People and companies from 130+ countries buy them... More



Customer-driven Innovation: 7 Practice Tips

Live your customer's life, "walk a mile in the shoes of your customer"... More

Partner For Profit Differentiate Yourself From Your Competitors

"As a partner, you should always be looking to help your customer to cut costs and improve results in his or her area of responsibility. You should look for ways to help your customer in non-business areas as well. You should position yourself as someone who cares more about the success of your customer than anything else, even more than you care about selling your product or service. This approach to partnering in profit with your customer is a key way to differentiate yourself and to keep your customer for the indefinite future," says Brian Tracy... More




  1. Customer Care, International Engineering Consortium (IEC)

  2. Direct from Dell, Michael Dell with Catherine Fredman