Love breeds Love. Love your customers and they will love you back.

Vadim Kotelnikov

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.

Henry Ford

The man who will use his skill and constructive imagination to see how much he can give  for a dollar, instead of how little he can give for a dollar, is bound to succeed.

Henry Ford

I'm not a tech guy. I'm looking at the technology with the eyes of my
customers, normal people's eyes.  >>>

Jack Ma

The job can't be finished only improved to please the customer.

Edwards Deming

Your most unhappy customers are your greatest source of learning.

Bill Gates

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos

Companyís vision must be driven by the aspirations of its customers.

Konosuke Matsushita




At the end of every day, having a clientele that speaks well of you, thatís the largest source of business. I don't care what kind of business you're in. Clients referring us to their friends or relatives is so much more powerful than any advertising we could ever do.

Charles Schwab

Again, your challenge is not just to improve. It is to break the service paradigm in your industry or market so that customers arenít just satisfied, theyíre so shocked that they tell strangers on the street how good you are.

Jack Welch

If you don't sell, it's not the product that's wrong, it's you.

Estee Lauder

Customers buy for their reasons, not yours.

Orvel Ray Wilson

The way management treats their associates is exactly how the associates will then treat the customers.

Sam Walton

You must have mindshare before you can have marketshare.

Christopher M. Knight

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want Ė and a little more. Let them know you appreciate them.

Sam Walton




The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.

Kerry Stokes

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

John Romero

In sales there are going to be times when you canít make everyone happy. Donít expect to and you wonít be disappointed. Just do your best for each client in each situation as it arises. Then, learn from each situation how to do it better the next time.

Tom Hopkins

When visiting customers, listen before you sell. people want the opportunity to explain in detail what they need. And they want to know that their vendors value their input and factor it into the product or service.

Moshe Levy



Creating Customer Value

Customer's Perception of Quality

Listening To Your Customers

Customer Feedback

Customer Assessment

Value Innovation

Customer-driven Innovation

Customer Intimacy