Effective Salesperson


Sales Success


VadiK teachings Vadim Kotelnikov

Sell Benefits

Meet desires and need s of prospects

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Listen empathetically, listen to customers’ emotions and noble values

Discover unmet noble desires, both conscious and unconscious

Offer the most beneficial solution

  Customer Needs Sell Benefits Selling Is Problem Solving Top 10 Subconscious Values Emotional Marketing Selling by Coaching Creating Customers Turn Problems To Opportunities Creating Customer Value Sales Presentation: Sell Twin Benefits Marketing To the Subconscious How To Sell Benefits: Satisfy Customer Needs - Conscious, Unconscious, Unseeded


White Marketing VadiK quotes  

Most Useful Dictionary

Customer is not an object of marketing, Customer is the one who, if pleased, pays your salary, and, if excited, brings you joy and inspiration.












Identify and Satisfy Customer Needs

To sell benefits, you must first understand conscious and unconscious customer needs, preferences, interests. and emotional drivers.

Subconscious vs. Conscious

If you sell a radically new customer value, you may need to create new customer needs and emotional drivers.

Value Innovation Download PowerPoint presentation, pdf e-book

Customer Value Proposition

Obtaining deep customer insight is the first step in building a meaningful dialogue with your prospects and creating campaigns that are so relevant that your target audience will consider your marketing communications a differentiating, value-added service.


Ask your customer questions that will uncover their both conscious and unconscious needs for your products. Listen to theirs emotions in order to understand the needs and risks perceived by customers better and to be able to tailor the benefits you sell to what your prospects really want.

Empathetic Marketing

Surprise To Win: 3 Strategies

You must also understand what makes people buy and know how to prompt their action. Focus on emotional drivers. Be persistent. Send periodic follow-ups to prospects and remind them of the advantages of buying your product.

Selling Is Problem Solving



Selling by Coaching

Selling by coaching is a growth marketing technique. Treat your prospective customer as a player who wants to achieve extraordinary results. Your task is to help the player win.


Be a Helper

White Marketing


GROW Model





Appeal To Subconscious Values and Motivators

Unconscious core values operate automatically largely out of our awareness. They are not specific to any particular situation. Being at the root of our perceptions, they color what we think or do in every situation. For most people, top subconscious values are self realization, security, sexual harmony, and adherence to tradition... More


Engage Customers

KoRe 10 Tips

Adopt flexible business processes and technologies to meet the changing needs of customers. Establish private cloud-powered business processes – they are a rapid response to changing customer habits and expectations... More

 Knowing Customers

Cultural Differences    Listening To Customers

Customer Listening Tips

Customer Needs

What Makes People Buy

Virtuoso Marketing

Sell Dreams and Emotional Benefits

Creative Marketing  >>  Quotes

Venture Marketer  >>  Pitch for Investors  >>  6Ws of the Pitch for Investors

How To Market Radical Innovations  >>  Innovative Events

Emotional Marketing   

Buzz Marketing   

Credibility Marketing

Successful Salesperson

Sales Presentation: Sell Twin Benefits

Natural Selling: 4 Principles, 5 Skills

Selling with NLP: 8 Steps of Active Listening

Win-Win Negotiations

Negotiation DOs and DON'Ts

Use Testimonials Effectively

Display third-party endorsements from experts who look and sound real. Testimonials on how well your product worked for them are one of your most powerful selling tools. People of all types, especially feelers, are interested in feelings of others.  Nothing says, "Buy it now!" like an unbiased and emotional third-party recommendation.

Social Media Marketing: 10 Tips


Offer a Bonus and Give a Deadline

Nothing prompts sales like a bonus. So provide a bonus for purchasing your product and give your prospective customers a deadline for getting your bonus. Many people buy because they don't want to miss out on a special deal.




Advice by Great Achievers


Konosuke Matsushita advice quotes

Don't sell customers goods that they are attracted to,

sell them goods that will benefit them.  >>>

Konosuke Matsushita


Peter Drucker advice

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Michael Dell advice

Think strategically about your customers' businesses, and find ways to help them cut costs and increase profits, all the while improving how they can serve their customers.

Michael Dell