Vadim Kotelnikov    

Sell Benefits

Meet Conscious, Unconscious, and Unseeded Customer Needs and Wants

   

Business e-Coach     

 

Customer Needs Sell Benefits Selling Is Problem Solving Top 10 Subconscious Values Emotional Marketing Selling by Coaching Creating Customers Turn Problems To Opportunities Creating Customer Value Sales Presentation: Sell Twin Benefits Marketing To the Subconscious How To Sell Benefits: Satisfy Customer Needs - Conscious, Unconscious, Unseeded

 

 

The Most Useful Dictionary

Customeris not an object of marketing, Customer is the one who, if pleased, pays your salary, and, if excited, brings you joy and inspiration... More

White Marketing

Listen empathetically, listen to customers’ emotions and noble values

Discover unmet noble desires, both conscious and unconscious

Offer the most beneficial solution... More

   

  

Engage Customers

Kore 10 Tips

 Knowing Customers

Cultural Differences

Customer Needs   What Makes People Buy   Listening To Customers >> Tips

Virtuoso Marketing

Sell Dreams and Emotional Benefits   Creative Marketing  >> Quotes

Emotional Marketing  >> Success Stories

Buzz Marketing  >> Success Stories   Credibility Marketing

Successful Salesperson

1-Minute Selling Overview   Sales Presentation: Sell Twin Benefits

Natural Selling: 4 Principles, 5 Skills   Selling with NLP: 8 Steps of Active Listening

 

Identify and Satisfy Customer Needs

To sell benefits, you must first understand conscious and unconscious customer needs, preferences, interests. and emotional drivers.

Subconscious vs. Conscious

If you sell a radically new customer value, you may need to create new customer needs and emotional drivers.

Value Innovation: Yin-Yang Strategies

Customer Value Proposition

Obtaining deep customer insight is the first step in building a meaningful dialogue with your prospects and creating campaigns that are so relevant that your target audience will consider your marketing communications a differentiating, value-added service.

Ask your customer questions that will uncover their both conscious and unconscious needs for your products. Listen to theirs emotions in order to understand the needs and risks perceived by customers better and to be able to tailor the benefits you sell to what your prospects really want.

Empathetic Marketing

Surprise To Win: 3 Strategies

You must also understand what makes people buy and know how to prompt their action. Focus on emotional drivers. Be persistent. Send periodic follow-ups to prospects and remind them of the advantages of buying your product.

Selling Is Problem Solving

Use Testimonials Effectively

Display third-party endorsements from experts who look and sound real. Testimonials on how well your product worked for them are one of your most powerful selling tools. People of all types, especially feelers, are interested in feelings of others.  Nothing says, "Buy it now!" like an unbiased and emotional third-party recommendation.

Social Media Marketing: 10 Tips

Appeal To Subconscious Values and Motivators

Unconscious core values operate automatically largely out of our awareness. They are not specific to any particular situation. Being at the root of our perceptions, they color what we think or do in every situation. For most people, top subconscious values are self realization, security, sexual harmony, and adherence to tradition... More

 

  

Offer a Bonus and Give a Deadline

Nothing prompts sales like a bonus. So provide a bonus for purchasing your product and give your prospective customers a deadline for getting your bonus. Many people buy because they don't want to miss out on a special deal.

        

 

Konosuke Matsushita advice quotes

Don't sell customers goods that they are attracted to, sell them goods that will benefit them.

Konosuke Matsushita

Panasonic

Peter Drucker advice

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Thought Leader