Adapted from: Selling with NLP, Kerry L. Johnson


  1. Value the speaker

  2. Listen to what is not said  Empathetic Marketing

  3. Try to hear the truth 
    Selling Is Problem Solving

  4. Speak less 
    Focus on Emotional Drivers

  5. Avoid the tendency to think about what you will say after your customer stop talking

  6. Listen to your customer's point of view  4 NLP Perceptual Positions

  7. Repeat your clients' comments to make sure they know you heard what they said

  8. Don't take extensive notes while listening

Influencing People: Yin-Yang Strategies

Presentation: Focus On Your Audience

Negotiation DOs and DON'Ts



Knowing Customers

Listening To Customers

Customer Listening Tips

Customer Needs

What Makes People Buy

Top 10 Subconscious Values

Understanding Risks Perceived by Customers

Effective Listening

Listening To Emotions

Marketing and Selling

Virtuoso Marketing

Impactful Presenter: Top 10 Tips

Synergistic Selling: 3 Components

Selling by Coaching

Question-based Selling (QBS)

Marketing To the Subconscious

Selling (and Silence)