Vadim Kotelnikov    

Emotional Marketing Case Studies

Chasing the "Share of Heart" of Your Prospective Customers


Business e-Coach  Success 360  Kore 10 Tips


Love breeds love love your customers and they will love you back  >>>


Love for customer quotes Vadim Kotelnikov, differentiate from compeitors, photogram Irina, pigeons

Emotional Marketing



IDEO Tom Kelley creativity innovation quotes

If you leave out the emotional content,

you may have the best specifications but

people may not buy your product.

Tom Kelley


Stanislavski advice quotes

In the language of an actor,

to know is synonymous with to feel.

Konstantin Stanislavsky


A Key Feature of the New Economy

A shift from information age to recommendation age,
from conveying information to transferring emotions
within a context of delivering information.

Virtuoso Marketing


Business e-Coach eRaritet

eRaritet is a Cimcoin-powered technology enabling authentication or rare digital images, both artistic and non-artistic.  eRaritet creates a new market of digital raritets ‒ various images such as photos, drawings, designs, collages, certificates, etc. Its emotional marketing strategy focuses on various emotional drives: what people want to be; what people want to do; and what people want to gain.


Emotional Marketing: Focus on Emotional Drivers of People - best practice eRaritet


e-Raritet also creates emotional buzz by organizing innovative artistic contests and auctions of eRaritets... More


Colors and the Emotions Behind Them

List of Colors With Some Emotions and Symbolizations They Can Cause

A Western View

Red – love, excitement, passion, stop

Yellow – light, purity, understanding, cowardice, caution

Chinese Opera Make-Up

Red symbolizes utter devotion and loyalty

Yellow exemplifies cruelty... More

Customer Success download PowerPoint slides


Knowing Customers

Customer Needs    What Makes People Buy    Perceived Risks

Listening To Customers >> Tips

Marketing Strategies

Marketing Emfograpjics

Core Marketing Message (CMM)    Sell Benefits

Relationship Marketing    Experiential Marketing

Creative Marketing    Marketing To the Subconscious

Differentiation Strategy

Differentiating Ideas    4 Steps    Lessons from Winners

Positioning >> Koe 10 Tips >> 10 Commandments

Differentiating With Different Types of People


USP    Advertising Slogans >> Apples   Fun4Biz

People Skills

Emotional Intelligence    Emotions Determine Everything

Cultural Intelligence

Cross-Cultural Communication    Cultural Differences


Innompic Games  >>  Changing the World    Differentiated    Creation Show

Asian Home Gourmet Brand by Cerebos Pacific Ltd.

Burger King   Estee Lauder    Rich Dad    Buzz Marketing

Cimcoin-CimJoy Founders: Human Logo and Synergistic Auras




  1. The 22 Immutable Laws of Marketing, Al Ries, Jack Trout and Paul Temporal

  2. "The Seven Deadly Skills of Competing", James Essinger & Helen Wylie

  3. "Get Clear About Your Core Marketing Message," Martha Carnahan

  4. Branding in Asia, Paul Temporal

  5. "Developing a Culture for Diversity", Chris Speechley and Ruth Wheatley


Increasing Role of Emotional Marketing

The traditional way of marketing and advertising to purely sell is no longer as effective. Today, you must be closer to and more personal with your targeted audience. When you hit the emotions high on the right psychology, people feel genuinely happier and becomes more receptive to your brand

Empathetic Marketing

If you wish people to relate to your firm as a ‘human being’, not just another company, your company must create a character  You should be not just a solution provider, but a friend. Your advertising messages should look towards on how to touch the hearts of the consumers and businesses

Customer Value Proposition

22 Laws of Marketing1: The Law of Heart (Emotion)

"They may forget what you said,
but they will never forget how you made them feel.
" ~ Carl W. Buechner

Emotional marketing is better in many instances than rational marketing that focuses on product attributes... More

Selling Is a Transfer of Emotions

When you speak, make your listeners sense how strongly you believe in what you're saying. If you want people to give you their undivided attention, they must hear and see in you an unwavering commitment to your message.

Great Slogan: WOW Principle and 7 Features

"Your ad copy must trigger emotion(s) that will persuade your prospects to buy your product. When they become emotionally attached to a product, they will often buy automatically on impulse. The stronger the emotional reaction, the quicker your prospects will buy," says Joe Vitale.



Highlight the Emotional Satisfaction Your Clients Will Get

Sell Benefits

Your marketing strategies depend on pleasing other people.

No matter what your business is, if you are serving people, you need to be able to tap into the emotions that motivate them. Describe emotional gratification do your clients get from your services.

Example: Your clients feel a sense of "pride" because they have improved skills; "confidence" that they will provide better outcomes for their own customers; "relief" that they will more easily meet some legal requirement, "joy," etc.3

Use the Right Colors in Your Promotional Materials

Colors are strong emotional differentiator. According to the University of Loyola, Maryland, color increases brand recognition by a whopping 80%.

In addition, colors generate emotional reactions subconsciously... More

Make Your Customers Laugh

Why would people want buy from you if they don't enjoy doing so? Making what you have to sell fun to buy is simply taking the whole process one step further. "If you can make your customers laugh, and excite them with your vision of what life can be, they are not going to walk into your outlets, but run into them. Running a successful business should be fun for you, and there's every reason why you should be able to communicate that sense of fun to your customers. Certainly, if you aren't having fun, you probably aren't running a successful business."2



The New Role of Media and the New Word of Mouth

Today, with different channels speeding up the process, marketing messages travel much faster. So does the word of mouth that used to be the slowest manner to spread a message across. 

Social Media Marketing: 10 Tips

Buzz Marketing

The way we respond and react to feedbacks from the new media is no longer the same. Modern media engages the audience with the increasing use of emotions. Indirect selling rules. Marketing is increasingly about public relations. If you wish to achieve credibility, have your loyal supporters’ speak up for you and explore new channels to encourage that.




Statislavski advice

A thought prior to become a thought

 was a feeling.

Konstantin Stanislavsky

Set Godin advice

Relying too much on proof distracts you from the real mission – which is
emotional connection.

Set Godin

Estee Lauder advice

If you don't sell, it's not the product that's wrong, it's you.

Estee Lauder

Vadim Kotelnikov advice quotes

Love your customers,

and they will love you back.

Vadim Kotelnikov


Warren Buffett advice quotes

People shouldn't get emotionally involved with their stocks.

Warren Buffet