breeds love ‒
love your customers
and they will love you back
Today, you must be closer to and more personal
with your targeted audience.
When you hit the emotions high on the right
psychology, people feel genuinely happier and becomes more receptive to your
Increasing Role of
traditional way of marketing and
advertising to purely sell is no
longer as effective. A shift from information age to
from conveying information to transferring emotions
within a context of delivering information.
If you wish people to relate to your firm as a
‘human being’, not just another company, your company must create a
character You should be not just a solution provider, but a friend.
Your advertising messages should look towards on how to touch the hearts of
the consumers and businesses.
22 Laws of Marketing:
The Law of Heart (Emotion)
"They may forget what you said, but they will never forget how you made them
~ Carl W. Buechner
Emotional marketing is better in many
instances than rational marketing that focuses on product attributes...
Selling is a Transfer of Emotions
When you speak, make your listeners sense how
strongly you believe in what you're saying. If you want people to give you
their undivided attention, they must hear and see in you an unwavering
"Your ad copy must trigger emotion(s) that will
persuade your prospects to buy your product. When they become emotionally
attached to a product, they will often buy automatically on impulse. The
stronger the emotional reaction, the quicker your prospects will buy," says
Highlight the Emotional Satisfaction Your
Clients Will Get
marketing strategies depend on pleasing
other people and
solving their problems. No matter what your business is, if you are
serving people, you must
empathize with them. You need to be able to tap into the emotions that motivate
them. Describe emotional gratification do your clients get from your
Your clients feel "joy"; a
sense of "pride" because they own something remarkable or have improved
skills; "confidence" that they
will do a great job; "relief" that they
will more easily meet some challenging requirement; etc.
Use the Right Colors in Your Promotional
Colors are strong emotional
differentiator. According to the University of
Loyola, Maryland, color increases brand recognition by a whopping
In addition, colors generate emotional reactions
Relying too much on proof distracts you from the
real mission – which is
Make Your Customers Laugh
Why would people want buy from you if they
doing so? Making what you have to sell
fun to buy is simply
taking the whole process one step further. "If you can make your customers
laugh, and excite them with your vision of what life can be, they are not
going to walk into your outlets, but run into them. Running a
successful business should be fun for you, and there's every reason why you
should be able to communicate that sense of fun to your customers.
Certainly, if you aren't having fun, you probably aren't running a
successful business," say James Essinger and Helen Wylie, the authors of
The Seven Deadly Skills of
leave out the
emotional content, you may have
the best specifications
but people may not buy your product.
The New Role of Media and the New Word of
Today, with different channels speeding up the
process, marketing messages travel much faster. So does the word of mouth
that used to be the slowest manner to spread a message across.
Social Media Marketing:
The way we respond and react to feedbacks from the new media is no longer
the same. Modern media engages the audience with the
increasing use of emotions. Indirect selling rules. Marketing is
increasingly about public relations. If you wish to achieve credibility, have your loyal supporters’
speak up for you and explore new channels to encourage that.
Emotional Marketing Success Story
Love Your Customers
Loving Customer Relationships
eRaritet is a
technology enabling authentication or rare digital images, both artistic and
eRaritet creates a new market of
digital raritets ‒ various images such as photos, drawings, designs,
collages, certificates, etc. Its emotional marketing strategy focuses on
various emotional drives: what people want to be; what people want to do;
and what people want to gain.
creates emotional buzz by organizing
innovative artistic contests and auctions of eRaritets...
Colors and the
Emotions Behind Them
List of Colors With
Some Emotions and Symbolizations They Can Cause
A Western View
– love, excitement, passion, stop
– light, purity, understanding, cowardice, caution
Chinese Opera Make-Up
Red symbolizes utter
devotion and loyalty
Yellow exemplifies cruelty...
The 22 Immutable Laws of
Marketing, Al Ries, Jack Trout and Paul Temporal
"The Seven Deadly Skills of Competing", James Essinger & Helen
"Get Clear About Your Core Marketing Message,"
Branding in Asia, Paul Temporal
"Developing a Culture for Diversity", Chris Speechley and Ruth Wheatley