Design Your Core Marketing Message (CMM)
and the characteristics of your prospective customers
Define problems your customers face
and list 5 to 10 most distinct ones
Show your customers
how you solve their problems
the customers will feel when they use your services
describe your unique
advantages, what makes you and your offerings stand
apart from your competitors.
Now, write a
direct, 25-word-or-less description
that clearly conveys what
whom you serve, and
what value you deliver.