Define Your Internal Core Marketing Message (CMM)

First and foremost, love your customers and care about them.

To create a business-generating marketing program, the first direction to go is inward. Before you create your outward-reaching promotional materials, you've got to get a fix on your internal Core Marketing Message in other words, what customer value are you selling, and why should anyone care?

Sell Benefits

Selling Is Problem Solving

Focus on Emotional Drivers

Case Studies Core Marketing Message of GE

GE is imagination at work. From jet engines to power generation, financial services to water processing, and media imaging to media content, GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve some of the world's toughest problems.

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book



How To Design Your Core Marketing Message (CMM)

Define your target market and the characteristics of your prospective customers

❷ Define problems your customers face and list 5 to 10 most distinct ones

❸ Show your customers  how you solve their problems

❹ Highlight the emotional satisfaction the customers will feel when they use your services

Differentiate describe your unique advantages, what makes you and your offerings stand apart from your competitors.  >>>

Now, write a direct, 25-word-or-less description
that clearly conveys what you do,
whom you serve, and
what value you deliver.

Business e-Coach Core Marketing Message of Business e-Coach

Using our unique synergy of diverse knowledge and expertise, we inspire innovation and help individuals and organizations unlock their inner power and achieve much more.