Vadim Kotelnikov advice quotes

Just being excellent is not enough.

You must also be remarkable and rememberable.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon

 

 

 

Differentiation Strategy Defined

Differentiation is about setting your company, product, or service apart. It distinguishes your brand from all others.

Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them. It calls for you to sell nonstandardized products to customers with unique needs.

 
 

Why and How To Differentiate

Differentiation is the key to successful marketing, competing, and building your sustainable competitive advantage. A superior product or service means nothing without a way of somehow letting your prospective customers know about it.

 

Create Your Market Niche Buzz Marketing Surprise To Win Disruptive Innopreneur Competitive Differentiation Differentiation Strategy Vadim Kotelonikov Strategy Sustainable Competitive Advantage Positioning: Kore 10 Tips Core Marketing Message (CMM) Advantages of Strong Brands Value Innovation Virtuoso Marketing Creative Marketing Strategic Action Differentiation Strategy - strategic position, brand, positioning, strategic action, market niche, remarkability  

Your differentness can be any customer benefit that separates you from your competitors. You must find that difference and communicate it to your customer.