Business e-Coach Differentiation Strategy


What Is Differentiation?

Differentiation is about setting your company, product, or service apart. It distinguishes your brand from all others.

Why Differentiate?

Differentiation is the key to successful marketing, competing, and building your sustainable competitive advantage. A superior product or service means nothing without a way of somehow letting your prospective customers know about it.

How To Differentiate?

Your differentness can be any customer benefit that separates you from your competitors. You must find that difference and communicate it to your customer.

Differentiation Strategy Defined

Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them. It calls for you to sell nonstandardized products to customers with unique needs... More




4 Steps of Your Differentiation Strategy

Be-Different Success Stories

Positioning    Top 10 Tips

Advantages of a Strong Brand

Logo    Slogan    Advertising Slogan

Core Marketing Message

Online Marketing Strategies


Winning Customers

Differentiating with Various People Types

Strategic Management

Strategic Brand Management