Differentiation Strategies: Strategic Position and Strategic Action


We try harder

Business e-Coach Slogan of Business e-Coach

The slogan 'We don't teach, we inspire' differentiates Business e-Coach from traditional educational resources.  >>>

Business e-Coach Slogan of Innompic Games

The slogan 'Play at home, shine globally' differentiates Innompics ‒ Olympic web games for innovators ‒ from traditional venue-tied Olympic games.  >>>

Innompic Games

Business e-Coach Business e-Coach

I invented business e-coaching in 2001. By 2005, I had customers in 59 countries due to the innovative value the e-Coach creates for people for in life and business. A creative differentiation strategy is an integral part of this success.

Differentiating statements of the Business e-Coach have been designed to connect to different types of people – sensors, intuiters, thinkers, and feelers.  >>>

The logo of the Ten3 Business e-Coach, a core component of  the Ten3 branding and differentiation strategy, was designed to meet the following criteria:

  • reflect the spirit of the Business e-Coach

  • be symbolic and intuitive (i.e. unlocking the unconscious mind)

  • be distinctive

  • catch eye

  • stay in memory

  • connect to different cultures

  • be adaptable  >>>


Business e-Coach Ten3 Design for Ten3 Licensed Trainers

We at Ten3 Business e-Coach and Ten3 Design help our Licensed Trainers to be different. Ten3 Design uses inspirational ideas from Ten3 Business e-Coach to create a choice of Wisdom, Happiness, and Leadership products. Our Licensed Trainers can buy these branded inspirational products in our online shop for their clients as memorable handouts. Products are cheap, impact is deep.

By the way, "The products are cheap. The impact is deep" and "Wisdom and Fun come together!" are two differentiating slogans of Ten3 Design.


Differentiation Strategy

Differentiating Ideas  ●  4 Steps  ●  Psychology



Case Studies Disney

Disney don’t say they wish to create the best amusement park, or best children’s movie studio, or the best anything else. What differentiates Disney from other competitors is making people happy, which defines their brand... More

Innovation Is Love

Case Studies Amazon.com

Amazon.com works hard to achieve value-added differentiation through customer-focused information services. Amazon.com's site retains customer preferences and provides automated customization for users.

Amazon.com's market success depends on its ability to maintain and grow its customer base by knowing and serving its customers better than its competitors and providing a higher level of value-added differentiation in customer service. Due to high level of customer satisfaction, repeat customers account for approximately 60% of Amazon.com's orders... More

Virtuoso Marketing

Case Studies Changing a Business Logic by Canon

When Canon entered the copier business in the 1970s, it changed the logic of how to run a copier business. The company successfully expanded its photocopier business in the USA by using competitive innovation... More

Create Customer Value: 10 Lessons from Konosuke Matsushita