Your differentiating idea is your
competitive mental angle.3
differentiating idea must have a competitive angle to have a chance for
success. Your product or service must be, first,
different, and second,
competitive in the total marketing arena.
Creating Sustainable Profits:
9 Questions To Answer
battle takes place in
in the mind of the prospect. It is the
that must be considered in the selection of an idea, not the reality.
Competitors that do not exist in the mind can be ignored.
who enjoy strong perceptions that do not agree with reality must be
evaluated based on these perceptions, not the reality.
WOW Principle and 7 Features
Differentiation is the key to
building and maintaining your
sustainable competitive advantage.
A superior product or service means nothing without a way of somehow letting
your prospective customers know about it. The concept of
being unique or different is far more important today than it was ten
years ago. The key to successful
competing is differentiation.
over-communication are key features of
new economy. What used to be
national markets with local companies competing for business has become a
global market with everyone competing for everyone's business everywhere.
With the enormous competition markets today are driven by choice – your
targeted customers have too many choices, all of which can be fulfilled
Social Media Marketing:
is one of the most important strategic and tactical activities in which
companies must constantly engage. It is not discretionary".1
Harnessing the Power of
You don't need a degree in psychology to
in the marketplace,
but you do need some way to figure out the
different styles of interaction different people prefer to use.
People tend to lead their decision-making
process decisions with one of the four functions:
feeling, and sensing. Vividly differentiated differences that are anchored
to a product and engage the above functions can enhance memory of your
current and prospective customers...