Vadim Kotelnikov    

Logo Design

How To Design a Great Logo and Make Your Brand Unique, Memorable, and Admirable


Business e-Coach     



Kore 10 Tips for creating a great logo

Brand Identity
The main purpose of you logo is to identify your brand. It takes
thought and creativity to design a simple and unique logo that would convey your core message and differentiate your brand from others. Your logo should be immediately recognizable, imply superiority, convey your style of business, and inspire trust, admiration, and loyalty.

How you position your logo should be appropriate for your intended audience. For instance, use a formal font if you target people seeking a legal advice, and a colorful child-like font if you target kids and their parents.

The combination of shapes, images, colors, and fonts should be strikingly different from other logos, especially in the same market niche.

Simplicity works: simple logos are easier to remember; simplicity can communicate neatly your
competitive advantage whatever it is ‒ strength, flexibility, innovativeness or something else.

Your logo doesn’t need to describe what your business does. Make you logo metaphor light. Reflect your business’s commercial brand through the use of shape, fonts, colors, and / or images. For instance, the font can convey a sense of dignity, happiness, stability, or whimsy. Colors are also strong
emotional and memorable differentiators and can be a great way to communicate if used purposefully. If you want to bring together many colors for symbolic purposes, do it harmoniously.

Intuitive Energy Flow
If you want to emphasize growth, energy should flow intuitively from bottom left to top right. If you want to emphasize
customer care, energy should flow inside out.

You logo should work on large or small formats, on different materials, and be readable on or adaptable for both dark and light backgrounds. The fewer colors you use the better. Make your logo web-friendly, easily translated into a Web button or icon. Use very simple, elegantly drawn lines or shapes.

Ideally, logo should never be changed.  It should stay the same over time. So be aware of trends but don't yield to them. Go for timelessness. Longevity in logo design is key.

Strive to be different. Keep your logo design simple, distinctive, clear, and appropriate to make it memorable.

Sketch, Reflect, Revise
Start from white paper ‒ similar to
experimentation, sketching helps to put ideas in your head right on paper and evolve your imagination. Take breaks to help your ideas mature, solicit feedback, and get a fresh perspective on your work. Revise and improve the logo as required.






Human Logo, CimJoy, Vadim Kotelnikov, ski, mountains, creative marketing


Knowing Customers

What Makes People Buy

Differentiation Strategy

4 Steps    Differentiating With Different Types of People

Advantages of Strong Brands  >> Good Practices

Great Slogan: WOW Principle and 7 Features

Brand Management  >>  Strategic  >>  Equity    Name >> Protect

Personal Brand: 10 Tips  >>  Coaching by Example

Positioning  >>  7 Tips    10 Commandments

Marketing Strategy

Synergistic Marketing

Marketing To the Subconscious

Empathetic Marketing  >> Success Stories


Logo of INNOMPIC GAMES: symbolic meanings

Logo of Ten3 Business e-Coach    Tree of Business e-Coaching Websites

Logo of Universiti Teknologi Mara





1. "Vital Tips For Effective Logo Design", Jacob Cass

2. "Logo Design Tips". TLF Team

3. "Memorable Start-up Logos: 10 Tips", Christina Desmarais

Coupled with your business name and slogan,
your logo design enhances your brand image.




Business e-Coach Ten3 Business e-Coach

The logo of Ten3 Business e-Coach, a core component of  the Ten3 branding and differentiation strategy, was designed to meet the following criteria:

  • reflect the spirit of the Business e-Coach

  • be symbolic and intuitive (i.e. unlocking the unconscious mind)

  • be distinctive

  • catch eye

  • stay in memory

  • connect to different cultures

  • be adaptable so we could create customized logos for other Ten3 network members and franchisees.

>>> More about "Logo of the Ten3 Business e-Coach – Design Secrets"


Great Logo of Innompic Games - how design a great logo

Innompic Games

Inclined letter ‘i’
i >> innovation, innompics, human being
flows from bottom left to top right  >>  positive energy; growth
breaks through G  >>  challenges; overcoming; breakthroughs; innovators emerge much stronger after the Games...


Vadim Kotelnikov personal logo My Personal Logo

The logo is to communicate three things:
(1) "V" for Vadim;
(2) Helping people and companies grow;
(3) Sourcing inspiration and insights from the Universe and channeling them to people.  >>>

Vadim Kotelnikov personal logo


Some other logos of Business e-Coaching Websites

Inhale Love

Inhale Love

InhaleLove is website promoting
all-inclusive love

CimJoy - joyful parallel e-world, powered by Cimcoin and e-Coach


CimJoy is your smart and joyful e-World that helps people pursue their passions, unfold their talents, earn online and make a difference.

Cimcoin logo - breakthrough  world-changing IT for financial and non-financial applications


Cimcoin is life-changing technology for both financial and non-financial applications

CimWave logo - Internet-shop of cheap innovative products, Cimcoin-powered


CimWave is a Cimcoin-powered Internet-shop of cheap innovative products. It help innovators create new market niches for breakthrough products faster. CimWave allows also enthusiasts to buy more of innovative product for the same amount of money.

eRaritet logo - digital raritets


eRaritet is a Cimcoin-powered application enabling creation of digital raritets

Focus on Emotional Drivers



“A logo is a flag, a signature, an escutcheon, a street sign.
A logo does not sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives meaning from the quality of the thing it symbolizes,
not the other way around.
A logo is less important than the product it signifies;
what it represents is more important than what it looks like.
The subject matter of a logo can be almost anything.”
~ Paul Rand





Color Psychology in Marketing and Branding

Colors are strong subconscious emotional differentiators. According to the University of Loyola, Maryland, color increases brand recognition by a whopping 80%... More