delve into consumers’
values and “deep
motivators” to create the most meaningful experiences,
products, services, and
If you want to
develop a new product or service, exploratory market and customer
research should be an essential and continuous component of the process. It
provides the foundation and platform for effective
idea generation and
customer or consumer needs, wants, gripes, complaints, and
each have about the performance of a certain activity, function, process,
life event, or product. This research, prior to idea generation, provides
the basis for setting up a
problem-solving mindset towards idea generation,"
says Thomas D. Kuczmarski, the author of
Managing New Products.
To explore customer needs and wants, examine
external market and
trends, ascertain potential needs and wants of each
customer segment and
character type, identify problems that customer cite,
to discover their unrealized needs.
Create a Niche for Your
compete with other businesses nowadays you
need something unique that nobody else can copy. You must create a niche for
your business to
from the competition.