Types of Customers of Radical Innovations

  • Enthusiasts (or Innovators): purchase new technology just as it comes available and before anybody else.

  • Visionaries (or Early Adopters): purchase new technology before most companies, but only after there are references available from other users.

  • Pragmatists (or Early Majority): want to see well-established references before investing substantially in new technology.

  • Conservatives (or Late Majority): purchase technology only after it has been on the market for a while and thus tested and accompanied by good support.

  • Skeptics (or Laggards): don't purchase new technology if they can help it.

Turn Your Customers Into Teachers: Listening Tips

By: Michael Dell

Deep Motivators of Consumers

Real innovators delve into consumers’ subconscious values and “deep motivators” to create the most meaningful experiences, products, services, and business models >>>



Do Continuous Customer Research

If you want to develop a new product or service, exploratory market and customer research should be an essential and continuous component of the process. It provides the foundation and platform for effective idea generation and creativity management. "It describes customer or consumer needs, wants, gripes, complaints, and problems that each have about the performance of a certain activity, function, process, life event, or product. This research, prior to idea generation, provides the basis for setting up a problem-solving mindset towards idea generation," says Thomas D. Kuczmarski.1

To explore customer needs and wants, examine external market and competitive trends, ascertain potential needs and wants of each customer segment and character type, identify problems that customer cite, observe people to discover their unrealized needs.  >>>



Create a Niche for Your Business

To compete with other businesses nowadays you need something unique that nobody else can copy. You must create a niche for your business to stand out from the competition.

Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

A niche is something that makes your business different from your competitors and positions is prominently... More

Virtuoso Marketing

Business e-Coach CimWave

CimWave is a Cimcoin-powered Internet-shop of cheap innovative products. It help innovators create new market niches for breakthrough products faster. CimWave also allows enthusiasts to buy more of innovative product for the same amount of money. >>>




1. "Managing New Products", Thomas D. Kuczmarski