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Perceptions Individual Maps of Reality – Ways In Which We Perceive the World |
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By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited, 1000ventures.com
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"Beauty is in the eye of the beholder." Truth is in the eye of the beholder... And so on and so forth... "The state of your life is nothing more than a reflection of your state of mind." – Wayne W. Dyer |
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Perception Defined How we generate information about the world is perceiving. When new information is compatible with your knowledge structures it is accepted, when it does not mesh with your pre-conceived ideas or past experience it receives little consideration, is distorted or ignored.2 Business Is All About Perceptions Business – leadership, teamwork, motivation, value innovation, differentiation, marketing, etc. – is all about perceptions. The essence of leading, managing, marketing and selling is coming to grips with people's perceptions. "Perception is all there is..." writes Tom Peters.5 "There is only one perceived reality, the way each of us chooses to perceive a communication, the value of a service, the value of a particular product feature, the quality of a product." Selective Perceptions
Most of your judgments result from decisional shortcuts you
use to generate
"We are constantly bombarded with so much sensory information that it is impossible for us to pay attention to everything. Our subconscious mind scans our environment and selects what it deems may be important for us to notice. Even then, people not only see things the way they are, they also tend to see what they expect to see, as well as what they want to see."3 "Much of human perception is based not on information flowing into the brain from the outside world but what the brain, based on previous experience, expects to happen next,” says Sandra Blakeslee, an award-winning science writer for the New York Times. Connecting with Senses People have three basic methods of perceiving the world around them:
Individuals have different preferred ways of thinking and communicating their experiences - some express themselves in pictures, others talk about how things sound to them, and others speak about how things feel. If you want to connect with your target customers, you have to figure out which sense they favor... More Case in Point Young Women or Old Woman? This example is often used by educators when they talk about selective perceptions. Take a look at the Figure 1 of a woman. How would you describe her? Is she young or old? Pretty or unattractive? Rich or poor? You must have classified her as young, pretty, and wealthy. Now look at the Figure 2. Have you change your mind? Unlikely. You still see a young, pretty, and wealthy woman. And what if I tell you that she is old, unattractive and poor? You won't believe me. However, people who are initially shown the woman in Figure 3 and then are asked to describe the woman in Figure 2 almost always say she is old, unattractive, and poor, i.e. they see the opposite of what others see in the very same picture. "When shown either the relatively unambiguous picture of the young or old woman first (Figure 1 and 3) and than the composite picture (Figure 2), selective perception has been triggered. Exposure to either picture draws our attention to seek out thinking processes willingly oblige by conforming that the second picture lives up to our expectations."3
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