Glossary   Cognitive Dissonance   Thinking     Definition Cognitive dissonance describes the discomfort experienced when two cognitions are incompatible with each other.       The term cognitive dissonance is used to describe the mental discomfort that results from holding two conflicting beliefs, values, or attitudes. This inconsistency between what people believe and how they behave motivates people to engage in actions that will help minimize feelings of discomfort. In the field of psychology, cognitive dissonance is the perception of contradictory information.     Relevant items of information include a person's actions, feelings, ideas, beliefs, and values, and things in the environment.   Start Thinking Outside the Box     'The Box' − self-imposed limitations Insight Awakening Question Insightful Question Critical Thinking Socratic Questions Challenging Assumptions 'Why? What If?' Questions 5-Why Method Spam Score       How to use this information       ① "A child of five would understand this. Send someone to fetch a child of five." ~ Groucho Marx ② "Adapt what is useful, reject what is useless, and add what is specifically your own." ~ Bruce Lee       ③ Sleep on this information – your powerful superconscious mind will tell you how to use it when you wake up     Free   Entrepreneurial Creativity   EduBook