to let go of certainties."
– Erich Fromm...
3 Levels of
The Starting Point of
Innovation and Growth
Assumptions play a vital part in
Challenging assumptions means questioning the everyday things you take for
granted. "The best assumption to have is that any commonly held belief is
wrong," says Ken Olson, CEO of DEC.
The natural thing to do is the thing you have
always done. Every time you approach a problem you bring your accumulated
experience, knowledge and training to bear on it. But this includes you
accumulated assumptions and biases – conscious and unconscious. The more
experienced and expert you are, the more likely you are to assume outcomes
by extrapolating from the known facts and experiences to predict a result.
This mental baggage can prevent you from accepting innovative ideas.
Sometimes the way you frame a problem contains
an assumption that prevents you from solving it. In Middle Ages the
definition of astronomy was the 'study of how the heavenly bodies move
around the Earth', i.e. the Earth was considered to be the centre of
universe which resulted in the chain of wrong explanations of various
phenomena. "Similar ideas exist in most businesses – assumptions that
underpin most strategies and decisions, and that are so fundamental that
they are never challenged," says
How To Prevent Innovation
Toyota's 10 Management