Corporate Culture:

Culture for Innovation

Culture of Questioning

Challenging Assumptions and Creating Innovation

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

"Successful people ask better questions, and as a result, they get better answers." ~ Tony Robbins

Culture for Innovation Culture for Questioning Leading by Example Searching for Opportunities "Why?" and "What If" Questions Kaizen Mindset Continuous Improvement Firm Be Different and Make a Difference! Vadim Kotelnikov Ten3 Business e-Coach Challenging Assumptions Reassessing Past Decisions Coaching By Questioning Searching Questions Culture of Questioning. How To Create a Culture for Innovation: 5 Tips

Creating a Questioning Organization2

  • As a leader, ask many fundamental questions

  • Encourage everyone ask how things could be done differently, and how things could be made better

  • Instill a questioning attitude. Ensure that everyone understands the vision and goals of the enterprise, that people are empowered to achieve, and that they know they have to question every rule and assumption, every established way of doing things if they are going to initiate creative changes that the organization needs.


Inspiring Culture

How To Transform Your Business Into an Innovative Culture

Adaptive Organization

Kaizen Culture

Kaizen Culture: 8 Elements

Managing Creativity

12 Recommendations for Stimulating Radical Idea Generation

Cross-pollination of Ideas

Letting the Best Ideas Win

Techniques for Fast Idea Evaluation

Challenging Assumptions

Tips for Challenging Assumptions

Asking Searching Questions

Ask "Why?" and "What If?" Questions

Searching for Opportunities

Turning Problems To Opportunities

Turning Failures To Opportunities

Create a Culture of Questioning

Questions are critical to innovation. Questions make you think about new ways of doing things. Exploration of possibilities, discoveries, innovation, and progress start with challenging assumptions, asking searching “Why?” and “What if?” questions, and plying “What if” scenarios.

4 WHYs of True Success

How can you create a culture of questioning? Lead by example – start with yourself. Ask lots of questions. Don’t question competence – ask open-ended searching questions instead.

 Case in Point  Google

"We run the company by questions, not by answers," says Eric Schmidt1, the CEO of Google. "So in the strategy process we've so far formulated 30 questions that we have to answer. I'll give you an example: we have a lot of cash. What should we do with the cash? Another example of a question that we are debating right now is: we have this amazing product called AdSense for content, where we're monetizing the Web. If you're a publisher we run our ads against your content. It's phenomenal. How do we make that product produce better content, not just lots of content? An interesting question. How we do make sure that in the area of video, that high-quality video is also monetized? What are the next big breakthroughs in search? And the competitive questions: What do we do about the various products Microsoft is allegedly offering?

You ask it as a question, rather than a pithy answer, and that stimulates conversation. Out of the conversation comes innovation. Innovation is not something that I just wake up one day and say 'I want to innovate.' I think you get a better innovative culture if you ask it as a question.“

Jack Welch's 5 Strategic Questions

 Case in Point  Dell Inc.

"The danger comes when you fall into the trap of approaching problems too similarly," says Michael Dell, Founder of Dell Inc. "You can encourage your people to think about your business, your industry, your customers innovatively. Ask a different question – or word the same question in a different way. By approaching a problem, a response or an opportunity from a different perspective, you create an opportunity for new understanding and new learning. By questioning all the aspects of our business, we continuously inject improvement and innovation into our culture."... More

Searching for New Opportunities

Examples of "Why?" and "What If?" Questions:



  1. "Google's Chief Looks Ahead," Time

  2. "Lateral Thinking Skills", Paul Sloane