Create a Market Niche for your business Know Your Customers Competing Skills Denis Kotelnikov Value Innovation Customer Value Proposition Blue Ocean Strategy Differentiating with Different Types of People Vadim Kotelnikov Market Niche - how to create, emfographics, Dennis Kotelnikov


7 Routes to High Profits



Creating Sustainable Profits: 9 Questions To Answer

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book

To compete with other businesses and win customers over nowadays you need something unique that nobody else can copy. You must create a niche for your business. A niche is something that makes your business different from your competitors and positions is prominently.

Surprise To Win: 3 Strategies

New Product Development: 10 Best Practices Download PowerPoint presentation, pdf e-book

To create any kind of niche, you must:

3Bs of Strategic Creativity

Having selected your niche, you must develop a prototype and test market your new product or service. Does it appeal to your target audience? Will it attract people away from your competition? If it does, start developing your niche fast >>>

Sell Benefits Download PowerPoint presentation, pdf e-book

To stay ahead of your competition and be successful and profitable over a long period of time, use this process several times in your business life.




Achieve Much More with Innoball





Set Godin advice

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.  >>>

Set Godin

Sam Walton's rules for buiding a great business

If everybody else is doing it one way,

you can find your niche by going in exactly the opposite direction.  >>>

Sam Walton


Mikhail Zhvanetsky humorous quotes, Russian jokes

Discovering your place in this world

is not enough, you must also be

the first to get there.

Mikhail Zhvanetsky


The Art of Innovation: 9 Truths

By: Guy Kawasaki

Don't be afraid to polarize people. Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity.

Instead, create great DICEE (Deep, Intelligent, Complete, Elegant, Emotive) products that make segments of people very happy. And fear not if these products make other segments unhappy.

The worst case is to incite no passionate reactions at all, and that happens when companies try to make everyone happy... More

Competitive Disruption

Blue Ocean vs. Red Ocean Strategy

Competitive Differentiation

Jack Welch's 5 Strategic Questions

Buzz Marketing  >> Success Stories

Focus on Emotional Drivers

Canon Creates a New Market Niche

Social Media Marketing: 10 Tips