Do What You
Love To Do and Make a Difference
You've got to
find what you love. The only way to do great work is to
love what you do.
If you haven't found it yet, keep looking. Don't settle. As with all matters of
the heart, you'll know when you find it.
I was worth over $1,000,000 when I was 23, and over $10,000,000 when
I was 24, and over $100,000,000 when I was 25, and it wasn’t that
important because I never did it for the money.
Do you want to spend the rest of
your life selling sugared
water or do you want a chance to
change the world?
I want to put a ding in the universe.
Here’s to the
crazy ones, the misfits, the rebels, the
troublemakers, the round pegs in the square holes… the ones who see
things differently – they’re not fond of rules… You can quote them,
disagree with them, glorify or vilify them, but the only thing you
can’t do is ignore them because they change things… they push the
human race forward, and while some may see them as the crazy ones,
we see genius, because the ones who are crazy enough to think that
they can change the world, are
the ones who do.
You can’t connect the dots looking
forward; you can only connect them looking backwards. So you have to
trust that the dots will somehow connect in your future. You have to
trust in something – your
karma, whatever. This approach has never let me down, and it has
made all the difference in my life.
Do Your Best
That's been one of my
simplicity. Simple can be harder than complex: You have to work
hard to get
clean to make it simple. But
it's worth it in the end because once
you get there, you can move mountains.
We don’t get a chance to do that many things, and
every one should be really excellent. Because this is our life.
I’m convinced that about half of what separates the
successful entrepreneurs from the non-successful ones is pure
Get rid of the crappy stuff and focus on the good stuff.
Our DNA is as a consumer company – for that individual
who’s voting thumbs up or thumbs down. That’s who we think about.
And we think that our job is to take responsibility for the complete
user experience. And if it’s not up to par, it’s our fault, plain
People don’t want to just buy personal computers anymore. They want
to know what they can do with them, and we’re going to show people
Innovation distinguishes between
leader and a follower.
We’re gambling on our vision,
and we’d rather do that than make ‘me-too’ products.
is just connecting things.
Innovation is the ability to see
opportunity – not a threat.
I’ve always wanted to own and control the
technology in everything we do.
Innovation has nothing to do
with how many R&D dollars you have. When Apple came up with the Mac,
IBM was spending at least 100 times more on R&D. It's not about
money. It's about the people you have, how you're led, and how much
you get it.
To turn really interesting ideas and fledgling technologies into a
company that can continue to
innovate for years,
requires a lot of disciplines.
My experience has been that
compelling new technology is so much harder than you think it
will be that you're almost dead when you get to the other shore.
when you innovate, you make
mistakes. It is best to
admit them quickly, and get on with improving your
You can't just ask customers what they want and then try to give
that to them. By the time you get it built, they'll want something
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
Some people say you have to be a little crazy to buy a Mac. Well, in
that craziness we see genius and that’s who we make tools for.
So when a good idea comes, you know, part of my job is to move it
around, just see what different people think, get people talking
about it, argue with people about it, get ideas moving among that
group of 100 people,
get different people together to explore different aspects of it
quietly, and, you know – just explore things.
People think focus means saying yes to the thing you’ve got to focus
on. But that’s not what it means at all. It means saying no to the
hundred other good ideas that there are. You have to pick carefully.
I’m as proud of what we don’t do as I am of what we do...
Our leadership comes from saying 'no'
to 1,000 things to make sure we don’t get on the wrong track or try
to do too much....it’s only by saying 'no' that you can concentrate
on the things that are really important.
Be a yardstick of
people aren't used to an environment where
excellence is expected.
Quality is more important than quantity. One home run is much better
than two doubles.
I would trade all of my technology for an afternoon with
My girlfriend always laughs during sex – no matter what she's