"Being the richest
man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve
done something wonderful… that’s what matters to me."
– Steve Jobs
Steve Jobs Quotes
Do What You
Love To Do and Make a Difference
You've got to
find what you love. The only way to do great work is to
love what you do.
If you haven't found it yet, keep looking. Don't settle. As with all matters of
the heart, you'll know when you find it.
I was worth over $1,000,000 when I was 23, and over $10,000,000 when
I was 24, and over $100,000,000 when I was 25, and it wasn’t that
important because I never did it for the money.
Do you want to spend the rest of
your life selling sugared
water or do you want a chance to
change the world?
Here’s to the crazy ones, the misfits, the rebels, the
troublemakers, the round pegs in the square holes… the ones who see
things differently – they’re not fond of rules… You can quote them,
disagree with them, glorify or vilify them, but the only thing you
can’t do is ignore them because they change things… they push the
human race forward, and while some may see them as the crazy ones,
we see genius, because the ones who are crazy enough to think that
they can change the world, are
the ones who do.
Why join the navy if you can be a pirate?
I want to put a ding in the universe.
Sometimes life hits you in the head with a
brick. Don't lose faith.
You can’t connect the dots looking
forward; you can only connect them looking backwards. So you have to
trust that the dots will somehow connect in your future. You have to
trust in something – your
karma, whatever. This approach has never let me down, and it has
made all the difference in my life.
Do Your Best
Our DNA is as a consumer company – for that individual
who’s voting thumbs up or thumbs down. That’s who we think about.
And we think that our job is to take responsibility for the complete
user experience. And if it’s not up to par, it’s our fault, plain
People don’t want to just buy personal computers anymore. They want
to know what they can do with them, and we’re going to show people
distinguishes between a
and a follower.
We’re gambling on our
and we’d rather do that than make ‘me-too’ products.
is just connecting things.
Innovation is the ability to see
opportunity – not a threat.
I’ve always wanted to own and control the
technology in everything we do.
Innovation has nothing to do
with how many R&D dollars you have. When Apple came up with the Mac,
IBM was spending at least 100 times more on R&D. It's not about
money. It's about the people you have, how you're led, and how much
you get it.
To turn really interesting ideas and fledgling technologies into a
company that can continue to
innovate for years,
a lot of disciplines.
My experience has been that
compelling new technology is so much harder than you think it
will be that you're almost dead when you get to the other shore.
when you innovate, you make
mistakes. It is best to
admit them quickly, and get on with improving your
You can't just ask customers what they want and then try to give
that to them. By the time you get it built, they'll want something
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
Some people say you have to be a little crazy to buy a Mac. Well, in
that craziness we see genius and that’s who we make tools for.
Design is not just what
it looks like and feels like. Design is how it works.
In most people’s vocabularies, design means veneer. It’s interior
decorating. It’s the fabric of the curtains of the sofa. But to me,
nothing could be further from the meaning of design. Design is the
fundamental soul of a human-made creation that ends up expressing
itself in successive outer layers of the product or service.
There’s a phrase in
Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s
So when a good idea comes, you know, part of my job is to move it
around, just see what different people think, get people talking
about it, argue with people about it, get ideas moving among that
group of 100 people,
get different people together to explore different aspects of it
quietly, and, you know – just explore things.
People think focus means saying yes to the thing you’ve got to focus
on. But that’s not what it means at all. It means saying no to the
hundred other good ideas that there are. You have to pick carefully.
I’m as proud of what we don’t do as I am of what we do...
Our leadership comes from saying 'no'
to 1,000 things to make sure we don’t get on the wrong track or try
to do too much....it’s only by saying 'no' that you can concentrate
on the things that are really important.
Organization and People
Part of what made the Macintosh great was that the people working on
it were musicians, and poets, and artists, and zoologists, and
historians who also happened to be the best computer scientists in
The only thing that works is
management by values. Find
people who are competent and really bright, but more importantly,
people who care exactly about the same things you care about.
It’s not about pop
culture, and it’s not about
fooling people, and it’s not about convincing people that they want
something they don’t. We figure out what we want. And I think we’re
pretty good at having the right discipline to think through whether
a lot of other people are going to want it, too... We just want to
My job is to not be easy on people. My job is to make them better.
The people who are doing the work are the moving force behind the
Macintosh. My job is to create a space for them, to clear out the
rest of the organization and keep it at bay.
When I hire somebody really
competence is the ante. They have to be really smart. But the real
issue for me is, Are they going to fall in love with Apple? Because
if they fall in love with Apple, everything else will take care of
itself. They’ll want to do what’s best for Apple, not what’s best
for them, what’s best for Steve, or anybody else.
His unwed mother
decided to put him for adoption immediately after Steve was born because he was
"an unexpected baby".
He went to college but decided to drop out because
it was too expensive. Recalling his time there Steve Jobs said, "I didn’t have a
dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles
for the 5¢ deposits to buy food with, and I would walk the 7 miles across town
every Sunday night to get one good meal a week at the Hare Krishna temple."
At 20, Steve Jobs and Steve Wozniak started a
company in a garage on April 1, 1976 after Steve saw a computer Wozniak designed
for himself. Jobs named their company – Apple in memory of a happy summer he had
spent as an orchard worker in Oregon.
Later that year, the duo debuted the Apple I at the
Homebrew Computer Club in Palo Alto, California. A local store offered to buy 50
machines and to finance the production, the duo had to sell their most expensive
possessions. Jobs sold his Volkswagen van while Wozniak sold his Hewlett-Packard
The company's second product called Apple II became
such a hit that it is credited to be the best selling computer in the 1970s and
early 1980s. By 1982 however, his company sales sagged in the face of
competition from IBM’s new PC.
Apple Inc. started working on a new machine
(‘insanely great’ according to Jobs) called the Macintosh. Steve Jobs was
reported to commandeered the project, ruthlessly pushing its computer engineers
and flying a pirate flag above the building where the
Introduced in 1984, by 1986 the Mac was a huge
After 10 years, starting from 2 kids working in a
garage, Apple computer had grown into a $2 billion dollar company with over 4000
An internal power struggle in Apple ended with
Jobs being stripped of his duties in 1985 and so he left the company
A tragedy? Not at all!
"It turned out that getting fired from Apple was
the best thing that could have ever happened to me. The heaviness of being
successful was replaced by the lightness of being a beginner again, less sure
about everything. It freed me to enter one of the most creative periods of my
life," said Steve Jobs later on.
Steve Jobs is also a Former Chairman and CEO of
Pixar Animation Studios, which is popular for its production of animated films
such as The Incredibles and Toy Story. The firm was bought by Walt Disney
Studios for $7.4 billion in stock, making Jobs the biggest individual
shareholder at Disney.
Steve Jobs did wonders as his company teetered
on the brink of collapse.
Having left Apple in 1985, Steve Jobs founded NeXT
Meanwhile, Apple Computer has been struggling and
in 1996, it bough NeXT for US$402 million, bringing Steve Jobs back at the helm
of the firm he founded. Steve Jobs proved to be a great
"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its
way out of its current predicament," he said and managed to completely turn the
company around and back to
7 Routes To
When Steve Jobs returned to Apple in 1997, he
looked at the number of proposed research and development projects. Then he
stopped most of them. Today, the Apple
brand is known for
its small but value-added product range and launch program. The impact of this
simple change, according to Jobs, "comes from saying 'no' to 1,000 things to
make sure we don’t get on the wrong track or try to do too much....it’s only by
saying 'no' that you can
concentrate on the things that are really important.”
The strategy has served him well. Apple Inc. has
regained its foothold in the computers and electronics industry and has even
successfully branched out into the portable music business with the iPod MP3
player, iTunes digital music software and the iTunes Music Store.
12 Rules of Success
"I have one of the best jobs in the world. I
get to hang out with some of the most talented,
committed people around, and
together we get to play in this sandbox and build these cool products. Apple
is an incredibly collaborative company. You know how many committees we have
at Apple? Zero. We're
structured like a start-up. We're the biggest
on the planet. And we all meet once a week to discuss our business," said
Steve Jobs at the company's Worldwide Developers Conference.1
Most Admired By Great
When asked "Who do they admire outside of your own
company?", all the three keynote speakers of TechCruch403 – David
Filo, Co-founder of Yahoo, Chad Hurley, Co-founder of YouTube, and Marc
Andreessen, Co-founder of Netscape – answered: "Steve Jobs"...
Do What You Love To Do and Make a
commencement address at Stanford University on June 12th 2005, Steve Jobs gave
young people two major advices:
you love to do
Make a difference...
Steve Jobs' 12 Rules of Success
Steve Jobs' Resignation
(August 24, 2011)
To the Apple Board of Directors and the Apple
I have always said if there ever came a day when I
could no longer meet my duties and expectations as Apple’s CEO, I would be the
first to let you know.
Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to
serve, if the Board sees fit, as Chairman of the Board, director and Apple
As far as my successor goes, I strongly recommend
that we execute our succession plan and name Tim Cook as CEO of Apple.
I believe Apple’s brightest and most innovative
days are ahead of it. And I look forward to watching and contributing to its
success in a new role.
I have made some of the best friends of my life at
Apple, and I thank you all for the many years of being able to work alongside
Steve Jobs died on October 5, 2011
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