Sustainable Growth:

Knowledge Management

Idea Management

Encouraging, Capturing, Developing, Prioritizing, Funding, and Implementing

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!


The Best Idea Management Site

"Beyond a seldom-used suggestion system for cost-saving ideas, most companies have no way to stimulate or harvest the good ideas of their people." ~ Robert B. Tucker 


9 Signs of a Losing Organization

  1. Poor Idea and Knowledge Management: cross-pollination of ideas is not facilitated; no idea management and knowledge management strategies and systems; "know-it-all" attitude; "not invented here" syndrome... More

Innovation-friendly Organization

How To Prevent Innovation

  • Establish a "30-minute rule": for the first 30 minutes after an idea is expressed only negative comments can be made... More

Inspirational Leadership

10 Roles

  1. Encourage entrepreneurial creativity and experimentation... More

Radical Project Management Idea Management Value Innovation Techniques for Fast Decision Making and Idea Evaluation Leading Innovation The Jazz of Innovation Loose-Tight Leadership Loose-Tight Leadership

The JAZZ of INNOVATION (Ten3 Mini-course)

Creative Leadership DOs and DON'Ts

Creating a Sustainable Culture of Innovation

An 8-Step Process

  • Find the Seeds: Ask your direct reports for three well-developed ideas per week... More


Inspirational Business Plan

Successful Innovation

  • Milestones Completed and Future Plans: "A person who can create ideas worthy of note is a person who has learned much from others." Konosuke Matsushita... More

10 Commandments of Innovation

The Jazz of Innovation

11 Practice Tips

  • Reward idea generation. People want to know their ideas make a difference. Recognition and rewards motivate and encourage people to participate and make quality contributions. They also demonstrate management commitment to the innovation program and to the employees... More

The JAZZ of INNOVATION (Ten3 Mini-course)


Transform Your Business into an Innovative and Creative Culture

  • Idea Procurement and Implementation. In order to flourish your firm's culture must encourage and nurture ideas rather than kill them. If an employee has a great idea and has it quickly squashed and mocked by their superiors they tend to stop sharing their thoughts in fear of more rejection and humiliation... More

Quick and Easy Kaizen

3 Guiding Principles

  • The smaller ideas, the better. Kaizen is small ideas. Radical innovation takes time and is costly to implement, but kaizen is just day-to-day small improvements that when added together represent both enormous savings for the company and enormous self-esteem for the worker... More

Implementing Kaizen: 7 Conditions


10 Brainstorming Rules

  • Set directions. Describe the situation and define the problem. Help people to understand the problem to be solved and clarify the objectives. Focus on productive objectives and keep group on track... More

5 Strategies for Creating a Culture of Questioning

  • Empower: Create a culture of questioning; encourage risk taking; give your people freedom to experiment, fail, and restart... More

10 Ways To Murder Creativity

  1. Ask for a 200-page document to justify every new idea... More

Yin-Yang of Entrepreneurial Creativity


29 Obstacles To Innovation

  • Lack of ownership by Senior Leaders

  • Absence of user-friendly idea management processes... More

Why Idea Management?

All businesses are created first by ideas. Then once you're in business you need ideas for design, engineering, manufacturing, marketing, advertising, creative problem solving, customer retention, etc. The difference between success or failure in business could be just one idea.


Idea management systems and process can help your company make innovation a discipline. They can help make the hunt for new possibilities each and every department's business, as well as involve broader and more enthusiastic participation among managers and employees.

Disciplined and well managed creativity breeds successful idea generation. Corporations have limited resources, funds, and time to give creative dreamers free reign to magically produce new ideas, however. "Most companies are not short on new ideas, but they are short on ways to assess, screen, prioritize, and execute those new ideas."6

3 Strategies of Market Leaders

 Joke  Managing New Ideas

Company Director to Board Chairman: If any new ideas come up while I am out of the meeting for a brief phone call, my vote is 'No.'

How To Break Down Barriers To Communication

Within larger organizations one of the biggest obstacles to innovation is poor internal communication. A silo mentality develops so that departments guard information and ideas rather than share them. People work hard – but in isolated groups... More

Inspiring Culture: 5 Elements

Inspirational Business Plan: Successful Innovation

Brief History: "The great accomplishments of man have resulted from the transmission of ideas and enthusiasm." – Thomas J. Watson... More

Balanced Organization: 5 Basic Elements

Corporate Capabilities (Water):

Yin-Yang of Value Innovation

Switching Responsibilities

The strategy of switching jobs, portfolios or areas of responsibilities creates an innovation-friendly environment where people stay challenged, look broader, communicate better, make decisions quickly and effectively, innovate and build synergies across the organization. A nonstop stream of new ideas is gained though constantly changing perspectives and looking with new eyes at old practices, problems and issues... More

The Jazz of Innovation

The Jazz of Innovation

The improvisation-driven model for innovation project management doesn’t discard structure, just as there is a clear structure to good jazz. In innovation, this structure is created through roadmaps, guiding principles, business processes, systems and organizational charts. Strategic-planning and road-mapping processes cannot guarantee brilliant flashes of creative insight, but they can prepare minds and increase the odds that such flashes occur in real time. Thus structure, as chords do in jazz, serves as a basis for improvisation, experimentations, discoveries and innovation... More

Idea Selection and Evaluation

At the end of an ideas campaign of the idea generation phase of the brainstorming session, you should choose the ideas you wish to take further. A good brainstorming session can generate a lot of ideas. If you have no means of determining which ideas will best meet your needs, it is all too easy to become overwhelmed by ideas and select none of them, or to choose to implement one of the most obvious but least effective ideas... More

Humorous Business Plan: How To Succeed In Innovation

Targeted Market: "An idea that is not dangerous is unworthy of being called an idea at all."  ~ Oscar Wilde... More

The Seven Dimensions of Strategic Innovation

The Strategic Innovation framework weaves together seven dimensions to produce a range of outcomes that drive growth.

A company's Organizational Readiness may drive or inhibit its ability to act upon and implement new ideas and strategies, and to successfully manage operational, political, cultural and financial demands that will follow... More

Systemic Innovation: 7 Areas

Flat Organizational Structure

One key to successful business evolution and growth in today's rapidly changing economy driven by knowledge and innovation is to let go of centralized control. People who stay closer to customers know better the market needs and can respond faster to rapidly changing customer requirements. In flat organizations, decisions are made faster, entrepreneurial creativity of employees is released, and ideas are managed better... More

 Case Study  GE

"Discover where the best ideas are, and implement them," is one of the Jack Welch's trademark messages to managers. Creating, nourishing and building a learning culture at GE is, in his view, the best way to eradicate one of the least attractive features of the old GE – the "not invented here" syndrome. Any idea, if it's good one, says Welch, is worth pursuing and adopting – no matter where it comes from – inside GE, or at Wall Mart, Motorola, Mitsubishi, wherever. Welch has a neat phrase for adopting an idea. He calls is "legitimate plagiarism."12

It is Welch's ability to get others excited about those good ideas explains his phenomenal results. He is an excellent communicator. Of all his management secrets, his extraordinary ability to communicate, to engender an enthusiasm in employees, may well be his greatest. He knows that it is not enough to simply raise an idea with employees. You have to keep repeating an idea until it finally sinks with every employee at the company. Communicate, then communicate it again!

With Work-Out as part of its DNA, General Electric (GE) has become one of the most innovative, profitable, and admired companies on earth. At its core, Work-Out is a very simple concept based on the premise that those closest to the work know it best. When the ideas of those people, irrespective of their functions and job titles, are solicited and turned immediately into action, an unstoppable wave of creativity, energy, and productivity is unleashed throughout the organization. At GE, Work-Out "Town Meetings" gave the corporation access to an unlimited resource of imagination and energy of its talented employees.

25 Lessons from Jack Welch

Quick and Easy Kaizen

Quick and easy Kaizen is aimed at increasing productivity, quality, and worker satisfaction, all from a very grassroots level.

Kaizen Mindset

Every company employee is encouraged to come up with ideas – however small – that could improve his/her particular job activity, job environment or any company process for that matter. The employees are also encouraged to implement their ideas as small changes can be done by the worker him or herself with very little investment of time... More

Three Stages of the Suggestion System

1. Encouragement. In the first stage, management should make every effort to help the workers provide suggestions, no matter how primitive, for the betterment of the worker's job and the workshop. This will help the workers look at the way they are doing their jobs... More


 Discover much more in the


Innovation Process: Diversion and Conversion of Ideas...

Recommendations for Stimulating Radical Idea Generation...

25 Lessons from Jack Welch: Get Good Ideas from Anywhere...

Creativity Management in Your Business Environment...

Inspiring Creative Ideas: Three Factors...

Motivate Radical Idea Generation...

Establish Guiding Principles...

Ask Searching Questions...

Systemic Thinking...


Rapid Experimentation...

Freedom To Fail...

Learning From Feedback...

Sell Your Ideas to Other Stakeholders...

How To Present Your New Project Idea to Decision Makers...

A Tool for Evaluating Innovative Ideas...

Letting the Best Idea Win...

Mutual Creativity in Business Partnerships...

Creative Problem Solving (CPS)...

10 Steps to Turning Your Ideas / Inventions into Big Cash Wealth...

 Case in Point  BMW Soliciting Ideas from External Innovators...

 Case in Point  Citigroup...

 Case in Point  Siemens...

 Case in Point  Wall-Mart...

 Case in Point  Georgia Pacific...

 Case in Point  Fun4Biz...






  1. "Knowledge, Groupware, and Internet," Butterworth Heinemann

  2. "The Role of Tacit Knowledge in Group Innovation," Dorothy Leonard and Silvia Sensiper

  3. Relentless Growth, Christopher Meyer

  4. "Discovering Order in a Chaotic World," Margaret J. Wheatley

  5. "The Challenge of Managing Knowledge," Laura Empson

  6. "The Knowledge-Creating Company," Ikujiro Nonaka and Hirotaka Takeuchi

  7. "The Centerless Corporation," Bruce A.Pasternack and Albert. J. Viscio

  8. "The Knowledge Management Fieldbook," Buckowitz, W.R. and Williams, R.L.

  9. "Framework for Implementing Knowledge Management," James.A. Albers

  10. "Knowledge Management System," Dan Mascenik

  11. "Making a Market in Knowledge," Lowell L. Bryan, McKinsey

  12. "Smart Business," Jim Botkin

  13. "A dynamic theory of organizational knowledge creation," Nonaka, I.

  14. "The Tacit Dimension," Polanyi, M.

  15. "The Knowledge-Creating Company," Nonaka, I. & Takeuchi, H.

  16. "An Empirical Test of Nonaka’s Theory of Organizational Knowledge Creation," Richard G. Best, Sylvia J. Hysong, Charles McGhee, Frank I. Moore, Jacqueline A. Pugh

  17. The Jazz of Innovation, Vadim Kotelnikov

  18. SMART Innovation, Vadim Kotelnikov

  19. Managing Radical Innovation, Vadim Kotelnikov

  20. Systemic Innovation, Vadim Kotelnikov

  21. Inspiring Corporate Culture, Vadim Kotelnikov

  22. Awake at the Wheel: Getting Your Great Ideas Rolling, Mitchell Lewis Ditkoff


Free Micro-course

10 slides

Techniques for

Fast Evaluation of Ideas



Free Micro-course

10 slides

New Product Development


Free Micro-course

15 slides

Innovation Is Love


Free Micro-course

10 slides

The Jazz of Innovation


Free Micro-course

10 slides



10 Brainstorming Rules

How To Run a Brainstorming Session

Techniques for Fast Idea Evaluation and Decision Making

Idea Evaluation By Weighted Criteria

Idea Evaluation: 4×2 Perceptual Positions


Innovation Is Love

Entrepreneurial Creativity

How To Sell Your Ideas To Decision Makers

Idea Management Quotes

Humorous Business Plans

How To Succeed In Innovation

Inspirational Business Plans

Successful Innovation

Innovation-friendly Organization

Getting Employees Involved: 9 Ways

Letting the Best Ideas Win

Systemic Innovation

Innovation-friendly Organization

Cross-Functional Excellence

Establishing Cross-Functional Teams

Knowledge Management

Continuous Learning

Idea Management

Managing Creativity in Your Business Environment

Teaching Organization

Coaching Organization

Suggestion Systems

Fun4Biz Suggestion System

Japanese-style Suggestion System

9 Waste Categories and 6 Guidelines of the Canon's Suggestion System

Smart Corporate Leader

How To Transform Your Business Into an Innovative and Creative Culture