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Why Idea Management?
All businesses are created first by ideas. Then
once you're in business you need ideas for
design, engineering,
manufacturing, marketing, advertising,
creative problem solving,
customer retention, etc.
The difference between
success or failure in business could be just one
idea.
Idea management systems and process can help your company
make innovation a discipline. They can help
make the hunt for new possibilities each and every department's business, as
well as involve broader and more enthusiastic participation among managers
and employees.
Disciplined and well managed creativity breeds successful idea
generation. Corporations have limited resources, funds, and time to give
creative dreamers free reign to magically produce new ideas, however. "Most
companies are not short on new ideas, but they are short on ways to assess,
screen, prioritize, and execute those new ideas."6
3 Strategies of Market Leaders
Joke
Managing New
Ideas
Company Director to Board Chairman: If any new
ideas come up while I am out of the meeting for a brief phone call, my vote
is 'No.'
How To Break Down
Barriers To Communication
Within larger organizations one of
the biggest obstacles to
innovation is poor
internal
communication. A silo mentality develops so that departments
guard information and ideas rather than share them. People work
hard – but in isolated groups...
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Inspiring Culture: 5 Elements
Inspirational Business Plan:
Successful Innovation
Brief History:
"The great accomplishments
of man have resulted from the transmission of ideas and
enthusiasm."
–
Thomas J. Watson...
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Balanced Organization:
5 Basic Elements
Corporate
Capabilities (Water):
Yin-Yang of Value Innovation
Switching
Responsibilities
The strategy of switching jobs, portfolios or
areas of responsibilities creates an innovation-friendly environment where
people stay challenged, look broader, communicate better, make decisions
quickly and effectively, innovate and build synergies across the
organization. A nonstop stream of new ideas is gained though constantly
changing perspectives and looking with new eyes at old practices, problems
and issues...
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The Jazz of Innovation
The Jazz of Innovation
The improvisation-driven model for
innovation
project management doesn’t discard structure, just as there is a clear
structure to good jazz. In innovation, this structure is created through
roadmaps, guiding principles,
business processes, systems and organizational
charts. Strategic-planning
and road-mapping processes cannot guarantee brilliant flashes of creative
insight, but they can prepare minds and increase the odds that such flashes
occur in real time. Thus structure, as chords do in jazz, serves as a basis
for improvisation,
experimentations,
discoveries and
innovation...
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Idea Selection and
Evaluation
At the end of an ideas campaign of the idea generation phase of the
brainstorming session, you should choose the ideas you wish to
take further. A good brainstorming session can generate a lot of ideas. If you
have no means of determining which ideas will best meet your needs, it is all
too easy to become overwhelmed by ideas and select none of them, or to choose to
implement one of the most obvious but least effective ideas...
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Case Study
GE
"Discover where the best ideas are, and
implement them," is one of the
Jack Welch's trademark messages to managers. Creating, nourishing and
building a
learning culture
at GE is, in his view, the best way to eradicate one of the least attractive
features of the old GE – the "not invented here" syndrome. Any idea, if it's
good one, says Welch, is worth pursuing and adopting – no matter where it comes from – inside GE, or at Wall Mart, Motorola, Mitsubishi, wherever.
Welch has a neat phrase for adopting an idea. He calls is "legitimate
plagiarism."12
It is Welch's ability to get others excited
about those good ideas explains his phenomenal results. He is an excellent
communicator. Of all his management secrets, his extraordinary
ability to communicate, to engender an enthusiasm in employees, may well
be his greatest. He knows that it is not enough to simply raise an idea with
employees. You have to keep repeating an idea until it finally sinks with
every employee at the company. Communicate, then communicate it again!
With Work-Out
as part of its DNA,
General Electric (GE) has become one of the most
innovative, profitable, and admired companies on earth. At its core, Work-Out is a very simple concept based on the
premise that those closest to the work know it best. When the ideas of those
people, irrespective of their functions and job titles, are solicited and
turned immediately into action, an unstoppable wave of
creativity,
energy,
and productivity is unleashed throughout the organization. At GE, Work-Out
"Town Meetings" gave the corporation access to an unlimited resource of
imagination and energy of its talented employees.
25 Lessons from Jack Welch
Quick and Easy Kaizen
Quick and easy
Kaizen is aimed at
increasing
productivity,
quality, and worker
satisfaction, all from a very grassroots level.
Kaizen
Mindset
Every company employee is encouraged to come up with ideas – however
small – that could improve his/her particular job activity, job environment
or any company process for that matter. The employees are also encouraged to
implement their ideas as small changes can be done by the worker him or
herself with very little investment of time...
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Three Stages of the Suggestion System
1. Encouragement. In the first stage,
management should make every effort to help the workers provide suggestions,
no matter how primitive, for the betterment of the worker's job and the
workshop. This will help the workers look at the way they are doing their
jobs...
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Innovation Process: Diversion
and Conversion of Ideas...
Recommendations for Stimulating
Radical Idea Generation...
25 Lessons from Jack
Welch: Get Good Ideas from Anywhere...
Creativity Management in Your
Business Environment...
Inspiring Creative Ideas: Three Factors...
Motivate Radical Idea Generation...
Establish Guiding Principles...
Ask Searching Questions...
Systemic Thinking...
Prototyping...
Rapid Experimentation...
Freedom To Fail...
Learning From Feedback...
Sell Your Ideas to Other Stakeholders...
How To Present Your New Project Idea to
Decision Makers...
A Tool for Evaluating Innovative Ideas...
Letting the Best Idea Win...
Mutual Creativity in Business
Partnerships...
Creative Problem Solving (CPS)...
10 Steps to Turning Your Ideas / Inventions into Big Cash
Wealth...
Case in Point
BMW – Soliciting Ideas from External
Innovators...
Case in Point
Citigroup...
Case in Point
Siemens...
Case in Point
Wall-Mart...
Case in Point
Georgia Pacific...
Case in Point
Fun4Biz...
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