RELENTLESS GROWTH ATTITUDE (Key Drivers of Innovation, Innovative Employees, Innovation-friendly Organization)

Innovation System:

Innovation-friendly Organization

Establishing a Relentless Growth Attitude

Getting employees excited about what they haven't done and where they haven't been

Concept by Christopher Meyer. Summary by Vadim Kotelnikov

"My interest is in the future because I am going to spend the rest of my life there." – Charles Kettering

3 Strategies of Market Leaders

3. Relentless Innovation

Five Guiding Principles

that Leaders Employ to Spread the Relentless Growth Attitude¹

Generate and spread a positive paranoia about the need for forward movement and change
Focus externally: get everyone looking out rather than looking in
Flatten the organization and blur boundaries with open, high-velocity information
Promote people with passion and motivate them through a significant stake in the game
Set stretch goals, make a decision, and make it work by taking action and learning from both successes and failures

Create the Mindset of Growth³

Leaders of growth companies work as hard at transforming the thinking of their organizations as they do anything else. Enlarge the scope of your business activities by defining and meeting new needs that change is always generating:

Start with insatiable curiosity about the world's needs.
Don't accept the limits of existing products and existing markets.
Quest endlessly for new opportunities to expand beyond these artificial boundaries.

10 Rules for Building a Great Business

Create a Winning Organization. Cultivate leaders. Create hot teams, inspire, energize, and empower employees. Create an adaptive organization. Build a growth culture. Search for synergies. Leverage diversity... More

Inspirational Leadership

10 Roles

Make relentless innovation a religion... More

Creative Leadership DOs and DON'Ts

Don't direct; Inspire... More

Innovation Jazz

11 Practice Tips

Provide strategic alignment. Create an inspiring vision and launch a crusade. Link the innovation strategy with corporate vision, goals, objectives, and strategy. Develop a strategic innovation roadmap to choose and do the right things... More

5 Strategies for Creating a Culture for Innovation

Inspire: Provide an inspiring vision; lead innovation; emphasize opportunities, not problems; trust your people... More

Growth Attitude Defined

Growth attitude is a combination of skill, experience, and judgment, with a dash of courage and a dose of arrogance.

This attitude establishes a context within which new managers lead by setting direction, creating enterprise strategy, securing resources, defining organization architecture, and ensuring that learning occurs. The Growth Attitude is essential in order to overcome the stagnation of operations and the complacency that naturally occurs as firms age.

3 Strategies of Market Leaders

Leading Innovation with a Growth Attitude

Establishing an attitude of relentless growth is what enables an organization and its people to achieve their goals. The spirit of relentless growth keeps fresh ideas flowing and reinvigorates your company.

The Relentless Growth Attitude establishes a context within which corporate executives lead by setting direction, creating strategy, securing resources, defining organization architecture, and ensuring that learning occurs. The Growth Attitude should start at the top and work its way down your organization.

10 Commandments of Innovation

10 Roles of an Inspirational Leader

Help people connect their personal goals to business goals. Leadership is essentially about helping people to achieve a better life. An important measure of your own success as a leader is the success of your followers. Talented and empowered employees are the prime ingredient of organizational success and they need to be able to lead themselves. Provide strategic alignment and be a coach to your people to help each of your followers to develop into an effective self-leader. Establish an attitude of relentless growth to enable your organization and people to achieve their stretch goals... More

Innovation Is Love

Value innovation is actually a very simple phenomenon.

Innovation is about Love: do what you love to do, and love your customers.

If you love your work and strive to make your customers – your loved ones – as happy as possible, you’ll be creating wonderful things for them – continually and passionately... More

Case Study Silicon Valley¹

Valley leaders constantly lean into the future. What counts is the future, which is your only chance of survival. Valley products life cycles are as short as six months in length. This environment literally demands innovation and speed. Without it, you don't grow, and if you don't grow, you die. Relentless growth is a requirement, not a choice.

The growth attitude establishes a context within which Silicon Valley executives lead by setting direction, creating vision and strategy, structuring resources defining organizational architecture and ensuring that continuous learning occurs.

In the Valley, you'll find a different tone and attitude about growth than you'd find elsewhere. "Part of it is a texture and pace to conversations that shows up in meetings and hallway conversations. Another element is the willingness to make a decision a click or two quicker than you might expect it. What stands out is a 'go for it' orientation that's buttressed by confidence – and a healthy dose of fear that if you don't get going now, the chances of being passed by someone else are very real. This attitude reflects the economic realities of life in Silicon Valley."¹