Strategic Intent Development

Strategic intent inspires means by which your an organization will achieve its daring  shared vision.

Discovery and detection of opportunity serve as platforms for developing strategic intent. It is based on a vision of how the future will look in 10-15 years.

Strategic Intent vs. Vision & Mission

Strategic Goals

 

 

 

 

Strategic intent takes the form of a number of corporate challenges, specified as short term projects and opportunities.

The strategic intent must convey a significant stretch for your company, a sense of direction, discovery, and opportunity that can be communicated as worthwhile to all employees. It should not focus so much on today's problems, which are normally dealt with by company visions and missions, but rather on tomorrow's opportunities.

 

 

 

The strategic focus is the starting point for developing a statement of strategic intent. A statement of strategy must become then a statement of strategic design through which the principles, processes and practices of an organization are developed. These statements must represent the whole as seen from any location in the organization, provide strategic alignment, and inspire strategic achievement.

 

 

Strategic intent should specify the competitive factors, the factors critical to success in the future. The end result should lay beyond the present planning period.

Your strategic intent should also be accompanied by intermediate stretch goals against which company achievements can be measured. It cannot be developed in a one-day strategy session, it should develop and mature with time.

Discovery and detection of opportunity serve as platforms for developing strategic intent. It is based on a vision of how the future will look in 10-15 years. A strategic intent creates a picture of the customer daily life and describes discontinuities and anticipated changes from the world of today. It describes future customer's needs and the success factors required for meeting these needs.

 

 

Bruce Lee quotes

A goal is not always meant to be reached. It often serves simply as something to aim at.

Bruce Lee