Communication strategy is a
coherence linkage never to be overlooked.
Communication needs to be comprehensively planned and spontaneous, as well
as top-down and bottom-up. Communication processes, including
the target audience, the message, the means of communication, the frequency, the
rationale, and the selection of communicators, must be tailored to each
purpose and constituency.
Top organizations have a
communication process that communicates the
knowledge and information that people need in a way that they understand and
can apply to their job.
is neither a separate nor a periodic task. Use every means available to let
everyone working with you know your plans and your reasons. A manager should
with the information they require to do a good job, communicating with them
frequently, and giving them clear guidelines on the results that are
Communication is a two-way relationship,
Establish an enabling environment so others could give you the information
you need. Use
to make certain that communication has become understanding and consensus.
Practice management by wandering around (MBWA).
Communicate with reports and benchmarks that
track business progress and anticipate issues and opportunities, for
meetings can also foster clear effective communication, and spark
Lessons from Jack Welch: 3Ss
of Winning in Business
Simplicity is indispensable to a
business leader's most important function: creating and projecting a
vision. Simple messages travel faster...
10 Rules for Building a Business Success,
Sam Walton, the Founder of Wall-Mart writes:
"Communicate everything you possibly can to
your partners. The more they know, the more they'll understand. The more
they understand, the more they'll care. Once they care, there's no stopping
Monsanto was was undergoing a
transformation to become a new company.
Why Change Fails: 8 Common Errors
One of the areas of focus during this
transition period was on communicating and building the desired
and motivated behaviors through traditional means like videos and
newsletters as well as day-to-day conversations...
is a habit that you can and should develop. Being a great listener benefits
managers by reducing misunderstandings, improving information accuracy, and
ensuring that they have complete information from which to work. Employees,
peers, and even your manager will open up more when they feel listened to...