SWOT analysis is an effective strategic
planning tool. “SWOT” stands for “Strengths”, “Weaknesses”, “Opportunities”
and “Threats”.
Successful people,
teams and
businesses
-
build on their strengths
-
correct or reverse their weaknesses
-
spot and maximize the response to emerging opportunities
-
protect against or overcome threats.
SWOT matrix can also be effectively used as a
strategic learning tool for
analyzing feedback received from
experimentation,
beta testing,
test marketing of new products and
for making strategic decisions.
Learning SWOT Questions
Strengths
What went well and why?
What shall we do the same way next time?
What capabilities should we build on and invest in?
Weaknesses
What went badly and
why?
What shall we
do better next time?
What shall we do radically differently next time?
Opportunities
What went unexpectedly well and why?
Are there any new directions or market niches to be explored?
How can we improve our
opportunity discovery
capabilities in the future?
Threats
What went unexpectedly badly and why?
Why did we not foresee what happened?
What assumptions are to be checked?
