Marketing Rainbow





Outside-the-box use of well-known tools

How To Pitch 6 Thinking Hats




Vadim Kotelnikov

Result-oriented Communication

Serve each Hat delicious food!

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Many organizations all over the world use the Six Thinking Hats tool to analyze innovative proposals. Among its active users are British Airways, DuPont, Federal Express, IBM, Microsoft, Nippon Telephone and Telegraph, Pepsico, Polaroid, and Prudential Insurance.

  Six Thinking Hats roles benefits presentation slide desck download



How To Sell Disruptive Ideas to the Six Thinking Hats




How To Pitch Six Thinking Hats  

Marketing Rainbow

This is an outside-the-box use of the Six Thinking Hats tool for selling disruptive ideas to decision makers.

SWOT marketing – an outside-the-box use of the SWOT analysis – is also integrated into this method.




Integrate some “delicious food” for each Hat into your pitch if you know that the appraisers will use – explicitly or implicitly – the Six Thinking Hats analysis to assess your proposal. Do this gently because people don’t like to be sold.

To illustrate, Steve Jobs advised, “Sell dreams and emotional benefits”. Dreams target the Green Hat (Growth) while benefits target the Red Hat (Emotions).




For the White Hat (Information), inspire your audience to ask such questions that would allow you to provide some additional information that would increase the value and appeal of your proposal.


Types of Questions

Learning SWOT Questions




To seduce the Red Hat (Emotions), use emotional marketing techniques.


Emotional Intelligence (EI)




SWOT marketing will help you to win minds and hearts of the Yellow Hat (Optimist), the Black Hat (Pessimist), and the Green Hat (Growth).

Describe your outstanding strengths that inspire optimism. Introduce tremendous opportunities for growth. Reveal weakness and effective ways to overcome them to reduce resistance of the pessimist.




Play InnoBall entrepreneurial simulation game with your proposal and demonstrate how you can implement the proposal to persuade the Blue Hat (Process).


InnoBall Simulation Game

Achieve Much More





Buy and shine!

  Vadim Kotelnikov author of rapid-learning courses life, thinking, creativity, entrepreneurship, innovation, business, marketing

Marketing Rainbow