Influencing People:

Persuading People

How To Sell Your Ideas To Decision Makers

Selling Your Project Ideas To Others and Overcoming Resistance To Change

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

 

See the Big Picture

Influencing People: Yin-Yang Strategies Selling Is Problem Solving

 

 "Would you persuade, speak of interest, not of reason." ~ Benjamin Franklin

 

4 NLP Perceptual Positions

 

 

How To
Present Your New Project Idea To Decision Makers

By Max Landsberg1

  1. Start with the main message

  2. Structure the supporting rationale ideally into three points because most audiences can easily assimilate three points in one of two ways:

    1. a grouping of parallel points

    2. a logical flow of argument: statement, implication, resolution

Getting To Yes

  • Avoid presenting too many issues, highlight the strongest ones... More

Influencing People

Coaching

Coaching by Questions

Persuading People

Become a Master of Persuasion

The Art of Selling

Selling Is Problem Solving

Selling by Active Listening: 8 NLP Steps

Leader 360

Lateral Leadership

Leading Up

Effective Negotiation

Principled Negotiation

Separate the People from the Problem

Negotiation Tips

Conduct During Negotiations

How To Make Effective Presentations

Understand EGA of Your Audience

Format of Presentation

Venture Presentation

Effective Venture Fair Presentation: 8 Issues in 8 Minutes

Knowing People

Mental Maps

Predicates Used by Visuals, Auditories, and Kinethetics

Understanding Perceptions

NLP Perceptual Positions

How To Sell Your Ideas to Other Stakeholders

Great ideas are one thing; getting them into the minds of others is another. Use various selling techniques to sell your ideas to others. Remember, marketing is a battle of perceptions, not ideas.  All truth is relative what people perceive to be true that is the truth. Your task is to establish or change your prospect's perceptions, because if they don't you will not win the battle. The ugly truth is that you'll get further with a mediocre idea supported by a skillful marketing campaign than with a great idea alone.

One of the best arguments for persuading decision makers to change direction is to show the value of good innovation. Present your ideas as possibilities and you'll be astonished at how much more readily people turn around and come to see the validity of your ideas.

Give people time to digest a new idea. "Be persistent. Don't expect to "win" the first time. Your first job is just to start the other person thinking," advised Benjamin Franklin in his Bargaining Tips.

Negotiation DOs and DON'Ts

People always resist change, new ideas and new courses of action, even if the ideas are good for them. However, if they have an opportunity to digest these ideas for a few days, they may accept them with enthusiasm. Usually, an individual needs from 24 to 72 hours to absorb a new idea. So, present your ideas in very casual way, as thoughts for consideration or as a coaching or searching question, and then just leave the idea with others, say "we'll discuss this later"  and give them an opportunity to think about it for a few days. >>>

Making Effective Presentations

Support for your idea, proposal, project, product purchase or a budget approval can be won or lost based on your ability to present with credibility, to transfer your enthusiasm, and to deliver your thoughts and ideas with style, confidence and authority.

How To Make Great Presentations

Communicate effectively to educate, motivate and persuade your prospects. Be more persuasive and enthusing using emotional keys. A remarkable and persuasive presentation can help you stand out from the crowd, get noticed in a positive way and win supporters... More

Use Prototypes to Sell Your Ideas to Others

Making prototypes would also help you sell your ideas to others.

"Good prototypes don't just communicate they persuade," says Tom Kelly.3 Prototypes beat words and pictures. If a picture is worth a thousand words, then a good prototype is worth a thousand pictures. "It if easy to reject a dry report or a flat drawing. But models often surprise, making it easier to change your mind and accept new ideas. Or make hard choices, such as forgoing costly and complex features. Give your management team a report, and it's likely they won't be able to make a crisp decision. But a prototype is almost like a spokesperson for a particular point of view, crystallizing the group's feedback and keeping the things moving."

Persuading People

Persuasion is about getting people to want to do what you want them to do. "It's how you tap into people's dreams and link your products or services or causes to the realization of their dreams it's how you make them see it, hear it, and want it, " says Nicholas Boothman.2... More

 

 

References:

  1. The Tao of Coaching, Max Landsberg

  2. How To Connect in Business in 90 Seconds or Less, Nicholas Boothman

  3. The Art of Innovation, Tom Kelley