Negotiation is dance Wini-Win solution Vadim Kotelnikov quotes

Negotiation is the process of
communicating back and forth for the purpose of resolving conflicting interests, coming to a joint decision, reaching a wise agreement that satisfies interests of each side to the extent possible, or closing a business deal.

Negotiation also refers to resolving matters of dispute or bargaining on some product.



Negotiation Yin and Yang strategies


 Price Negotiation Example


Negotiation is Pervasive

Negotiation is the  game of life and business, the lifeblood of relationships, and a positive way of structuring the communication process.  Whenever you attempt to reconcile differences, resolve disputes, manage conflict, influence others, establish or improve relationships you are negotiating.

Effective Negotiation

Effective negotiation both creates the best-possible win-win solution in an efficient way and strengthens relationships between the negotiators.

Negotiation DOs and DON'Ts

Great Negotiators

"If you come to a negotiation table saying you have the final truth, that you know nothing but the truth and that is final, you will get nothing."
~ Harri Holkeri

"Most people I ask little from. I try to give them much, and expect nothing in return and I do very well in the bargain."
~ Francois Fenelon

Great negotiators build strong, durable, win-win relationships because they have an obligation to help their counterparts in negotiations come out winners. They choose the best attitude for a successful negotiation that results in long-term rewarded collaboration.

For example, if you are in sales, don't be a seller, be a helper. Every friendly trust-building negotiation that left the other person feeling that he or she won provides you with the opportunity to work with the Customer Download PowerPoint presentation, pdf e-book and the customerís referrals over a long period of time... More

Empathetic Marketing

Win-Win Negotiation

To be a great negotiator, donít look at those you negotiate with as opponents, approach them as counterparts to cultivate a win-win mindset and feel a personal obligation to create success for both sides... More







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