→ Customer Success 360 

→ Creating Sustainable Profits: 9 Questions To Answer

→ Customer Value Proposition

→ Great Slogan: WOW Principle and 7 Features

→ Emotional Marketing

"What helps people, helps business." ~ Leo Burnett

→ Customer Care

→ Customer Value Creation: Yin-Yang Strategies

→ Create Customer Value: 10 Lessons from Konosuke Matsushita

All businesses are selling solutions to problems. Your business can solve customer problems, but so can the competition. It's essential that you offer → differentiated, customized, value-added solutions that meet your clients' specific needs. The ability to customize solutions differentiates your company from competition and allows you to charge premium prices for your products and services.

→ 7 Routes to High Profits

→ Surprise To Win: 3 Strategies

Selling Is Solving Problems

All businesses are selling solutions to problems.

→ Problem Solving Strategies: 4 Levels 

Selling is about solving customer problems. Your prospective customers may be aware of these problems, or you can bring these problems to their attention. Your prospective customers may face these problems currently or they will face these problems as the situation and their needs change.

→ 4 Types of Problems

The most successful salespeople are the ones who find pressing customer problems, identify the customer’s priorities for solving those problems, and help customers solve them in a way that is convenient, cost effective, innovative and timely. When you find customers’ significant, pressing problems, they will be willing to pay for solutions. Find the problems that customers want to solve the most and that you are uniquely qualified to solve, and you will have a winning combination.

→ Empathetic Marketing

→ Creative Problem Solving

The key to success is knowing how to market your problem-solving abilities so people know what you can do for them and how they can benefit by using your solutions.

→ Virtuoso Marketing 

→ Social Media Marketing: 10 Tips

Taking the initiative to identify and solve customer-related problems in unique value-added ways is leadership. Sales leaders open new market opportunities. To be a sales leader, you must ask yourself continuously searching questions: What problems are you solving for your customers? How do your customers perceive these problems and your solutions? How do your customers prioritize those problems? What other customer's problems you can solve? What hidden or future problems customers are not aware of?

Customers have many problems. Put your finger on your customer’s problem, describe it clearly, and do it from the customer’s point of view. The problem should be one the customer sees value in solving. To find out what the really pressing problems are, ask the right questions and listen before acting or presenting your solution.

→ Sell Benefits