|
| |
Provide Alternative
Offers
Offer alternate products or services when you
show the price of a product or service. Choices allow the buyer to make
logical sense of the price.
Provide a lower and higher offer on each side
of your main offer.
Menu pricing is an effective approach.
Organize your offers on a menu with pricing lowest to highest, or vice
versa.
|
|
| |
Marketing To the
Subconscious
A higher price conveys a premium product
experience, causing a powerful
subconscious
emotional mix of self-esteem, recognition and joy in consumers...
More
|
|
| |
Internet-powered Revenue Models
Freemium is a pricing strategy by which a product or
service (typically a digital offering such as
software, media, games or web services) is provided
free of charge, but money (premium) is charged for
advanced features, functionality, or virtual goods...
More
|
|
| |
High-Performing Price Tags
Extensive price tests
show that .99 outperform the next even number.
The following price points lead to the
highest purchase rate:
19.99 ▪ 49.99 ▪
79.99 ▪ 129.99 ▪ 149.99 ▪ 179.99
▪ 199.99 |
|
| |
Free or No-fee?
You may wish to offer complimentary products,
services, and other benefits to your customer. Should you call them "free"
or "no-fee"? Call them "no-fee" wherever possible. Why? Free and no-fee
look, sound and feel different. "Free" suggests there may not be a great
deal of value. "No-fee" suggests that there is
customer value,
but you are giving it as a gift. |
|
| |
Raising Prices
There is no
victory at bargain basement prices," advised
Dwight D. Eisenhower. Don't be afraid to increase your prices or
fees If your price-point became unsustainable for a good reason. If
you create great,
innovative and
differentiated
value ‒ people will pay for that. Raise your prices moderately because any
large increase may be
perceived
as excessive. In case a moderate increase doesn't meet your sustainability
goals, think about splitting your product or service into different
elements. |
|
 |
Customer,
like a mussel, hides inside his shell when a noisy
ad
attacks, but may open up to a
soft
friendly offer. |
Vadim Kotelnikov
 |
|
|
