Identifying Your USP
Five Question You Should
Will my perspective customers
perceive this as an advantage?
Is it significantly different from what my
competitors are offering?
Why my prospective customers actually believe in this USP?
How will my customers benefit from this USP?
Will this USP motivate customers sufficiently to actually make a
Burger King: "Have it your way at Burger
Domino Pizza: "We deliver hot, fresh pizza in
30 minutes or less or it's free."
M&M: "Melts in your mouth, not in your
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A unique selling proposition (USP) defines your
Your must identify
what makes you
different from your competitors
and emphasize these
advantages in your marketing.
Creating a USP
The basis for your strong USP is your
customer value proposition.
Have you created
a new product or service? Ask
yourself why. What
have you created? Was it to offer something
to the market, or to fulfill needs customers were voicing?
Creating Customer Value: 9 Questions To
Make a list of key features and unique benefits
to the customers. Ask customers what they like best about your product, your
services, or your company. Compare your offer to what your competitors
with your team to generate a choice of ideas that will give you the basis
for writing a strong, specific and differentiated USP.
To Win: 3 Strategies
Blue Ocean vs. Red Ocean Strategy
Communicating a Specific
Benefit to the Customer
As many products are identical in offering the
main benefit, you must identify the main advantage your product offers over
competition. In order to make your
advertising message attractive, you must find an important benefit
unique to your product or service in one of three ways.4
Product feature. This USP may be based on product features
associated with the product, ranging from what it does to the quality of
your support services.
Emotion. The USP may be based of an emotional appeal, such as
love, humor, or fear.
Association. The USP may be communicated by association with a
Is Problem Solving
How To Make Great Presentations
Customer Value Proposition
Today, customers refuse to be anonymous. They
continue to raise the level of their requirements, but their range extends
beyond best price and best product. They want exactly the right selection of
products or services that will help them get exactly the total solution they
have in mind. Now, more than ever, customers hunger for superior results
from the products or services they use. And customer intimacy gives it to
How To Create Amazingly Seductive Offers
An irresistible offer is an
"invitation" that is so clearly compelling, so powerful, and so
obviously attractive that no one in his/her mind could refuse.
The million-dollar question is: how can you make
your offers amazingly seductive?
Here’re some "Whip Up An
Immediate Buying Frenzy" tips...