Differentiation Strategy:

Effective Advertising

Advertising Slogans

How To Advertise Effectively in New Era of Hypercompetition

The Battle of Perceptions

Marketing is a battle of perception, not product, and so the mind takes preference over the marketplace. All truth is relative - people believe what they want to believe. What people perceive to be true that is the truth. The task of marketers is to establish or change consumer perceptions, because if they don't they will not win the battle... More

Humorous Advertising Slogans

Guillotine

Most effective dandruff treatment!

We'll solve all your problems! ... More

Briefcase

We help you camouflage your laziness!... More

Unique Selling Proposition (USP)

A unique selling proposition (USP) defines your competitive advantage. Your must identify what makes you different from your competitors and emphasize these advantages in your marketing. USP should make a proposition, be strong and unique... More

Yin and Yang of Customer Value Creation

Positioning

Hypercompetition is a key feature of a new economy. In our overcommunicated society, positioning is a new approach to communication, advertising and marketing. Positioning is about how you differentiate your product or service in the mind of your prospect... More

Harnessing the Power of Psychology

You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use. People tend to lead their decision-making process decisions with one of the four functions: intuition, thinking, feeling, and sensing.

Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers...More

Synergistic Selling; 3 Pillars

The Art of Innovation: 9 Truths

By: Guy Kawasaki

• Don't be afraid to polarize people. Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity. Instead, create great DICEE (Deep, Intelligent, Complete, Elegant, Emotive) products that make segments of people very happy. And fear not if these products make other segments unhappy. The worst case is to incite no passionate reactions at all, and that happens when companies try to make everyone happy... More