Differentiation Strategy:

Effective Advertising

Advertising Slogans

How To Advertise Effectively in New Era of Hypercompetition

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!


"Advertising is 85% confusion and 15% commission."

~ Fred Allen

Winning Customers (PowerPoint download)


Ten Best Advertising Slogans of the Century

According to Advertising Age

  1. A diamond is forever (De Beers, 1950)

  2. Just do it (Nike, 1988)

  3. The pause that refreshes (Coca-Cola, 1929)

  4. Tastes great, less filling (Miller Lite)

  5. We try harder (Avis, 1962)

  6. Good to the last drop (Maxwell House, 1915)

  7. Breakfast of champions (Wheaties)

  8. Does she ... or doesn't she? (Clairol, 1964)

  9. When it rains it pours (Morton Salt, 1911)

  10. Where's the beef? (Wendy's, 1984)

Ten Most Frequently Used Words

Source: AdSlogans

  1. You - 11%

  2. Your - 8%

  3. We - 6%

  4. World - 4%

  5. Best - 2.7%

  1. More - 2.5%

  2. Good - 2.4%

  3. Better - 2%

  4. New - 2%

  5. Taste - 2%


Advertising Slogans Contests

Best Advertising Slogans for "Apples"

  • Apples! We were born thanks to them!

  • First Sex, First Beauty Contest, First PC Apple!... More

Value-added Social Networks: Advertising Slogans Contests

Best Advertising Slogans for Fun4Biz.com

  • Don't twinkle, shine!

  • The Wonder Land of discoveries and fun!... More

The Battle of Perceptions

Marketing is a battle of perception, not product, and so the mind takes preference over the marketplace. All truth is relative - people believe what they want to believe. What people perceive to be true that is the truth. The task of marketers is to establish or change consumer perceptions, because if they don't they will not win the battle... More

Buzz Marketing

Humorous Advertising Slogans



Most effective dandruff treatment!

We'll solve all your problems! ... More


We help you camouflage your laziness!... More

Unique Selling Proposition (USP)

A unique selling proposition (USP) defines your competitive advantage. Your must identify what makes you different from your competitors and emphasize these advantages in your marketing. USP should make a proposition, be strong and unique... More

Yin-Yang of Customer Value Creation


Hypercompetition is a key feature of a new economy. In our overcommunicated society, positioning is a new approach to communication, advertising and marketing. Positioning is about how you differentiate your product or service in the mind of your prospect... More

Harnessing the Power of Psychology

You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use. People tend to lead their decision-making process decisions with one of the four functions: intuition, thinking, feeling, and sensing.

Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers...More

Synergistic Selling; 3 Pillars

The Art of Innovation: 9 Truths

By: Guy Kawasaki

  • Don't be afraid to polarize people. Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity. Instead, create great DICEE (Deep, Intelligent, Complete, Elegant, Emotive) products that make segments of people very happy. And fear not if these products make other segments unhappy. The worst case is to incite no passionate reactions at all, and that happens when companies try to make everyone happy... More