Vadim Kotelnikov    

Advertising Slogans

How To Advertise Effectively in New Era of Hypercompetition


Business e-Coach     




10 Best Advertising Slogans of the 20th Century

According to Advertising Age

A diamond is forever (De Beers, 1950)

Just do it (Nike, 1988)

The pause that refreshes (Coca-Cola, 1929)

Tastes great, less filling (Miller Lite)

We try harder (Avis, 1962)

Good to the last drop (Maxwell House, 1915)

Breakfast of champions (Wheaties)

Does she ... or doesn't she? (Clairol, 1964)

When it rains it pours (Morton Salt, 1911)

Where's the beef? (Wendy's, 1984)


  Great Slogan: WOW Principle and 7 Features


Ten Most Frequently Used Words

Source: AdSlogans

You - 11%

Your - 8%

We - 6%

World - 4%

Best - 2.7%

More - 2.5%

Good - 2.4%

Better - 2%

New - 2%

Taste - 2%

Advertising Slogans Contests

Best Advertising Slogans for "Apples"

  • Apples! We were born thanks to them!

  • First Sex, First Beauty Contest, First PC – Apple!... More

Best Advertising Slogans for

Social Network that nurtures Entrepreneurial Creativity

  • Don't twinkle, shine!

  • The Wonder Land of discoveries and fun!... More


Funny Commercials

Ziarul Financiar    Vim Cleaning Agents    Zazoo Condoms


Slogans express a product’s stand or goal. They can be any short phrase, or trademark that can distinguish a product, making it notable. Slogans are the foundations of a company’s marketing strategy. They create the first impression, help to generate interest and to develop confidence in the product.

Humorous Advertising Slogans

"Advertising is 85% confusion and 15% commission." ~ Fred Allen


We help you camouflage your laziness!... More


Most effective dandruff treatment!

We'll solve all your problems! ... More



A tagline is a memorable phrase that makes a company or a product known and reinforces it in the consumers’ memories. Taglines lead people closer to the message and to the essence of the brand.

While slogans are social expressions that inform and draw the attention of consumers to what the company or the product is all about, taglines are to create a lasting dramatic effect in an audience’ memory and give a product or company prominence and distinction over the competition.  

Unique Selling Proposition (USP)

A unique selling proposition (USP) defines your Competitive Advantage Download PowerPoint presentation, pdf e-book. You must identify what makes you different from your competitors and emphasize these advantages in your marketing. USP should make a proposition, be strong and unique... More

Sell Benefits


Hypercompetition is a key feature of a new economy. In our overcommunicated society, positioning is a new approach to communication, advertising and marketing. Positioning is about how you differentiate your product or service in the mind of your prospect... More

The Battle of Perceptions

Marketing Download PowerPoint presentation, pdf e-book is a battle of perceptions, not product, and so the mind takes preference over the marketplace. All truth is relative ‒ people believe what they want to believe. What people perceive to be true that is the truth. The task of marketers is to establish or change consumer perceptions, because if they don't they will not win the battle... More

Buzz Marketing

Harnessing the Power of Psychology

You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use. People tend to lead their decision-making process decisions with one of the four functions: intuition, thinking, feeling, and sensing.

Emotional Marketing

Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers... More

Social Media Marketing: 10 Tips




Blitz Contests at Innompic Games  >>  Advertising Slogans