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 Contents (40 Slides + 40 Half-page Executive Summaries)

1. Core Competencies and Competitive Advantage

          Core Competencies: Main Characteristics and Benefits

          Competitive Advantage: The Three Parts

          Sustainable Competitive Advantage: Five Criteria

          Sustainable Competitive Advantage: Resource-based View

2. Distinctive Capabilities and Their Synergy

          Sustainable Competitive Advantage: Synergy of Capabilities

          Results-based Leadership as a Distinctive Capability

          Lessons from Jack Welch: The 4E's of Leadership

          People Power: New Company-Employee Partnership

          Building a Team Culture: 10 Action Areas

          Strategy for Building a Growth Culture

          Intellectual Assets - the Major Value Driver

          Knowledge as a Source of Competitive Advantage

          Knowledge Management for Competitive Advantage

          Employee Empowerment

          Harnessing the Power of Diversity

          Intellectual Asset Management

          Strategic Alliances

3. Customer-focused Competencies

          System Approach to Marketing and Selling

          The Best Technique to Win the Customer Over

          Strategic Brand Management

          Service-Profit Chain

          Customer Intimacy

          Case in Point: Dell Computer Corporation

4. Dynamic Strategy

          Resource-based Model of Above-average Returns

          Dynamic Strategy: Four Steps       

          Competitive Strategies

          Differentiation Strategies

          Erecting Barriers to Entry

5. Continuous Innovation

          Systemic Approach to Innovation

          Corporate Innovation System

          Entrepreneurial Creativity

          Leading Systemic Innovation Process

          Case in Point: Attributes of Effective Innovation in Silicon Valley

6. Organization and Processes

          Sustainable Innovation Organization

          Learning, Teaching, and Coaching Organization

          Trust as a Source of Competitive Advantage

          Fast Company

          Case in Point: Toyota Production System

          Extended Enterprise

          Owning Your Competitive Advantage