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 Contents

1. Core Competencies and Competitive Advantage

          Core Competencies: Main Characteristics and Benefits

          Competitive Advantage: The Three Parts

          Sustainable Competitive Advantage: Five Criteria

          Sustainable Competitive Advantage: Resource-based View

2. Distinctive Capabilities and Their Synergy

          Sustainable Competitive Advantage: Synergy of Capabilities

          Results-based Leadership as a Distinctive Capability  See the slide

          Lessons from Jack Welch: The 4E's of Leadership

          People Power: New Company-Employee Partnership

          Building a Team Culture: 10 Action Areas

          Strategy for Building a Growth Culture

          Intellectual Assets – the Major Value Driver

          Knowledge as a Source of Competitive Advantage

          Knowledge Management for Competitive Advantage

          Employee Empowerment   See the slide

          Harnessing the Power of Diversity

          Intellectual Asset Management

          Strategic Alliances

3. Customer-focused Competencies

          System Approach to Marketing and Selling  See the slide

          The Best Technique to Win the Customer Over

          Strategic Brand Management

          Service-Profit Chain

          Customer Intimacy

          Case in Point: Dell Computer Corporation

4. Dynamic Strategy

          Resource-based Model of Above-average Returns

          Dynamic Strategy: Four Steps       

          Competitive Strategies  See the slide

          Differentiation Strategies

          Erecting Barriers to Entry

5. Continuous Innovation

          Systemic Approach to Innovation  See the slide

          Corporate Innovation System

          Entrepreneurial Creativity

          Leading Systemic Innovation Process

          Case in Point: Attributes of Effective Innovation in Silicon Valley

6. Organization and Processes

       Sustainable Innovation Organization  See the slide

          Learning, Teaching, and Coaching Organization

          Trust as a Source of Competitive Advantage

          Fast Company

          Case in Point: Toyota Production System  See the slide

          Extended Enterprise

          Owning Your Competitive Advantage

 Sample Ten3 SMART Lessons (Slide + Executive Summary)

Sustainable Competitive Advantage Defined

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors.

Sustainable competitive advantage allows the maintenance and improvement of the enterprise's competitive position in the market. It is an advantage that enables business to survive against its competition over a long period of time.

Sustainable Competitive Advantage: the Focal Point of Strategy

Managers should be committed to creating economic value to their stakeholders, and the best means to create that value is to focus on sustainable competitive advantage as the key.

The Five Criteria of Sustainable Competitive Advantage

1. unique

2. difficult to replicate

3. sustainable

4. superior to the competition

5. applicable to multiple situations

Case in Point: Warren Buffet's Investment Criteria

When asked what is the most important thing he looks for when evaluating a company to invest in, without hesitation, Warren Buffet replied, "Sustainable competitive advantage. It is the future growth and prosperity of the company, not its current price, that is most important. A company's prosperity, in turn, is driven by how powerful and enduring its competitive advantages are.“ Sustainable competitive advantage gives a company the edge that keeps competitors at bay and reap extraordinary growth and profits. "The key to investing is determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors."
 

and much more!