Smart & Fast Mini-course


Sustainable Competitive Advantage

The focal point of your strategy and your Joker in the competitive war!


Sustainable Competitive Advantage Intellectual Property Rights (IPR) Brands and Brand Management Leadership Tacit Knowledge Teamwork Organizational Culture Partnerships Ten3 BUSINESS e-COACH (PowerPoint Show) Enterprise-wide Business Process Management (EBPM) Vadim Kotelnikov (personal website) Synergy SUSTAINABLE COMPETITIVE ADVANTAGE (Ten3 Mini-course and business training)

40 Smart & Fast Lessons

40 PowerPoint Slides  + 

40 half-page Executive Summaries


by  Vadim Kotelnikov personal logo  Vadim Kotelnikov

Founder of Inspirational e-Coaching Network

1000ventures icon   1000advices icon   Insbeco icon   Success360 icon   Innovarsity icon   Innovation Football icon     




1. Core Competencies

Main Characteristics and Benefit

Competitive Advantage: The Three Parts

Sustainable Competitive Advantage: Five Criteria

Sustainable Competitive Advantage: Resource-based View

2. Distinctive Capabilities and Their Synergy

Sustainable Competitive Advantage: Synergy of Capabilities

Results-based Leadership as a Distinctive Capability


Building a Team Culture: 10 Action Areas

Winning Team

Inspiring Corporate Culture

Intellectual Assets the Major Value Driver

Knowledge as a Source of Competitive Advantage

Knowledge Management for Competitive Advantage

Harnessing the Power of Diversity

Intellectual Asset Management

Strategic Alliances

Discover and Build Synergies

3. Customer-focused Competencies

System Approach to Marketing and Selling

Customer Care

Customer-driven Innovation

Strategic Brand Management

Service-Profit Chain

Customer Intimacy

4. Dynamic Strategy

Resource-based Model of Above-average Returns

Dynamic Strategy: Four Steps

Competitive Strategies

Erecting Barriers to Entry

5. Continuous Innovation

Systemic Approach to Innovation

Leading Systemic Innovation Process

Create a Culture of Questioning

The Jazz of Innovation: 11 Practice Tips

6. Organization and Processes

Balanced Organization: 5 Basic Elements

Sustainable Innovation Organization

Learning, Teaching, and Coaching Organization

Trust as a Source of Competitive Advantage

Fast Company

Fast Idea Evaluation Techniques

Continuous Improvement Culture: Kaizen Mindset

Extended Enterprise

Owning Your Competitive Advantage

Sample Smart & Fast Lessons  

Slide + Executive Summary



Sustainable Competitive Advantage Defined

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors.

Sustainable competitive advantage allows the maintenance and improvement of the enterprise's competitive position in the market. It is an advantage that enables business to survive against its competition over a long period of time.

Sustainable Competitive Advantage: the Focal Point of Strategy

Managers should be committed to creating economic value to their stakeholders, and the best means to create that value is to focus on sustainable competitive advantage as the key.

The Five Criteria of Sustainable Competitive Advantage

1. unique

2. difficult to replicate

3. sustainable

4. superior to the competition

5. applicable to multiple situations

Case in Point: Warren Buffet's Investment Criteria

When asked what is the most important thing he looks for when evaluating a company to invest in, without hesitation, Warren Buffet replied, "Sustainable competitive advantage. It is the future growth and prosperity of the company, not its current price, that is most important. A company's prosperity, in turn, is driven by how powerful and enduring its competitive advantages are. Sustainable competitive advantage gives a company the edge that keeps competitors at bay and reap extraordinary growth and profits. "The key to investing is determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors."

and much more!



Discover today and

start creating wonders tomorrow!



       Sustainable Competitive Advantage

40 Empowering SMART & FAST Lessons

40 PowerPoint Slides + 40 half-page Executive Summaries

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US$ 19

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Usage for teaching purposes:  The presentation can be used on a single computer as often as you wish with any individual or group.



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Some buyers of this Mini-course

3M, Chase, Lloyds, Lufthansa, Quantas Airways, Siemens, Vodacom


Build and run a greatly successful firm!


       Sustainable Competitive Advantage

US$ 19