Logo of the Ten3 Business e-Coach

Design Secrets

Vadim Kotelnikov

Designed by Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH, 1000ventures.com

Designing the logo of the Ten3 Business e-Coach was both a great pleasure and a great challenge as I wanted it, while being simple, to:

See below how these challenging objectives were achieved.

Reflecting the spirit of the e-Coach

"e" (can you see it?) Coach (can you see his eye?) boosting creativity and innovation globally (can you see the globe?)


  • "e" symbolizes both the "e" nature of the e-Coach and the "entrepreneur"

  • Eye symbolizes the Eye of the Coach helping your best out

  • Your Wheel of Life and the boost it gets from the Business e-Coach

  • The Circle of Continuous Perfection, both inside and outside yourself

  • Globe symbolizes the global nature of the e-Coach

  • Arrow symbolizes your unlimited growth through unlocking your true potential

Connecting with different cultures

  • The arrow going around the world in a virtuous circle symbolizes the global nature of the e-Coach

Additional connections with some Eastern cultures:


The Eye of Wisdom

Both Buddha in Buddhism and the Lord Shiva in Hinduism are believed to have The Third Eye - The Eye of Wisdom.

Through the senses of perception or cognition, the mind and the intellect accumulate worldly knowledge when they are extroverted. When the mind and the intellect are introverted during deep meditation, if the light of the Self pierces through the chitta or subconscious, then the mental and intellectual sheaths are illumined. If the thought of knowing anything super-sensuous from anywhere in the universe is held, then this light of the Self pierces through the ajna chakra. This is known as opening of the third eye. The shining rays of this light of the third eye are capable of knowing things of the past, present and the future. Extrasensory perception, clairvoyance, etc., are the mind powers which a man acquires by the glimpse of this light. Knowledge of the past, present and future of individuals and of the world comes to a yogi by the opening of the third eye. All knowledge is at hand to such a Master. Just as there are different functions to different parts of the body, similarly, the ajna chakra, or the brow center, is the channel through which the Self expresses its light. The light that emerges from the third eye blesses the deserving ones and destroys the darkness.

It is said that once Lord Shiva was in deep meditation. Celestials sent Manmatha or Cupid to tempt him. Cupid tried to enchant the mind of Shiva by discharging his flowery arrows. Shiva's mind was disturbed in meditation. Then he opened his third eye. The fire that emerged out of his third eye reduced Cupid to ashes. Then Shiva smeared the ashes all over his body. This is a symbolic story of the destruction of lust, or Cupid, by the opening of the third eye. In other words, the opening of the third eye brings a man the light of wisdom.

The Eye of Compassion

"Avalokitesvara (Skt., the lord who looks in every direction, or of what is seen). One of the most important bodhisattvas in Mahyna Buddhism. Avalokitesvara is the manifestation as bodhisattva of the power of the equally compassionate Buddha, Amitbha. He is the supremely compassionate helper, and is often depicted with a thousand arms and a thousand eyes for that purpose.

The Circle of Continuous Perfection

In Zen, the circle represents the process of continuous perfection, leading to a self with a difference. This process has no beginning and no end. The practitioner following a long pathway around the circumference of a circle, which eventually leads back to the starting point, but now he or she has had the experience of the journey and is changed from the person he or she once was. "The self is thus both the reason for the journey and the goal of the journey, both the path and the fruit of the path, both the question and the answer. And by "self" Zen means self-knowing, the recognition of our essential nature, which is ultimately identified with "emptiness", the infinite potential, from which all things arise."2


I hope you enjoyed these insights.






  1. "The Rider Encyclopaedia of Eastern Philosophy and Religion", Rider, 1999

  2. "Learn Zen Meditation", David Fontana, 2001