MENTAL MAPS: Three Preferred Modes of Thinking (Your first-ever Business e-Coach)


Recognizing the Type of Mental Maps of Others Some Predicates - Preferred Words and Phrases - Used by Visuals, Auditories, and Kinethetics¹
Visuals	Auditories	Kinethetics
bright bird's eye view catch a glimpse clear colorful envisage flash focus hazy highlight horizon illustrate in light of look make a scene notice observe perceive perspective picture preview reflect see see eye-to-eye show survey tunnel vision view watch	accent articulate ask call on discuss express harmony hear inquire loud listen mention noisy oral outspoken quiet pronounce remark resonate ring ring a bell say scream sound speak static talk tell tone	affect boils down to burning clumsy concern dull euphoric feel firm grab grasp handle hard hit impress intuit know pressure relax rough rub rush slipped my mind smooth stress suffer tackle touch warm
Recognizing the Type of Mental Maps of Others Selected Characteristics¹
Visuals	Auditories	Kinethetics
maintain good eye contact voice high-pitched, fast good with directions good visual memory	lower-pitched voice, rhythmic and smooth try to sound good like concerts and music talk to themselves	feel hot or cold about you frequent pauses in conversation like to touch people and things

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The Power of Mental Maps

People have different ways of communicating their experiences - some express themselves in pictures, others talk about how things sound to them, and others speak about how things feel.

A Mental Map is a powerful way of expressing the thought patterns, pictures and associations that already exist in the brain. "When new information is compatible with your knowledge structures it is accepted, when it does not mesh with your pre-conceived ideas or past experience it receives little consideration, is distorted or ignored."⁷

10 Rules of Effective Listening

By: Linda Eve Diamond

Visualization is a technique that can enhance listening: a picture is worth a thousand words.

One way to use visualization is to visualize what you are being told. Some people are more visual than others. If visualization is more a chore than a help, you may not be a visual person. But anything new takes some adjustment and might take a few tries before feeling natural. ... More

Asking Open Questions

Ask a simple open-ended question. Then, be quiet and make note of the exact words the other person uses. When a person answers an open-ended question, he stops focusing outward and goes inside his mind. At that instant, he becomes relatively unaware of the words he uses. Those words point back in time to meaningful memories and emotional experiences. Just listen. Most people tell you more about themselves than they think.⁹

Cross-Cultural Communication Challenges

Culture is often at the root of communication challenges. Exploring historical experiences and the ways in which various cultural groups have related to each other is key to opening channels for cross-cultural communication. Becoming more aware of cultural differences, as well as exploring cultural similarities, can help you communicate with others more effectively. Next time you find yourself in a confusing situation, ask yourself how culture may be shaping your own reactions, and try to see the world from the other's point of view...More

Case in Point Advertising Campaign for a Cruise-Line

Nicholas Boothman, a former fashion and advertising photographer, was briefed for a cruise-line photo shoot for a new advertising campaign. The agency team told him, "We know that everyone wants good food and fresh air when they go on vacation; that's given. But our research also tells us that people have sensory preferences. Some folks choose a vacation primarily for beautiful scenery; others to get away to somewhere comfortable, with activities; and yet others are primarily searching for peace and quite. We know that all three aspects are critical to the decision making process, but the final choice comes from satisfying the person's sensory preference."⁸ Boothman was told that his photos had to appeal to all three groups: the seeing people, the feeling people, and the hearing people.