① Know your audience and match your message to their needs.

②  Understand perceptions and mental maps. If you do want your message to hit the target, make an adjustment to the wind.

③  Know exactly what you want to achieve. Think and organize before you start.

Impactful Presenter  ▪  First Impression  ▪  Great StoryTeller  ▪  Silence

④  Be willing to share what you know and hear what you don't know.

⑤  Be charismatic, witty, and  mindful of what your face and body are conveying nonverbally.

⑥  Put yourself in your audience's shoes, try to understand your listener's level of understanding.

Understand EGA of Your Audience  ▪  First Impression  ▪ Silence

⑦  Communication is a two-way street. Be a good listener. Listen carefully to all responses. Respect your audience and suspend judgments.

⑧  Ask the right types of questions at the right time – asking the right question is often more important than knowing what to say.

⑨  Invite feedback. Ask your audience to explain what they think you said. Discuss differences until you hear a satisfactory version of the message you wanted to convey.  >>>

Understand EGA of Your Audience  ▪  First Impression  ▪  Great StoryTeller  ▪  Silence